Posts

A rebrand to open up Opera Australia

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Opera Australia is Australia's primary opera company and one of the world's busiest opera companies. Last year, when they launched their 2014 season...

Kelloggs packaging goes retro on a special edition

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To celebrate Froot Loops 50th anniversary, Target (North America) is releasing, for the first time ever, retro-theme...

The tiger changed its stripes and now wants to fly high

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Tiger Airways, a low-cost airline has recently undergone a new change. Now known as Tigerair, they have rebranded while...
New travel map design

Unfolding a new travel map design - no wifi required

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Map² designed by Anne Stauche, is a tear resistant interactive paper map that mimics some of the features of their digital...
Book design that make you want to eat it

Clever book design that will make you want to eat it

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Polish graphic designer and photographer Pawel Piotrowski has created a quirky book which takes on the form of a giant...
Rebrand to increase product sales

Rebranding increased visitors and product sales

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The Auckland Art Gallery Toi o Tamaki is the leading public gallery in Auckland with the most expansive collection...

Longview’s packaging redesign calls for a toast

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Longview was rewarded for their new packaging with a massive increase in sales. The new labels were engaging and different from their competitors.
Weis Barpacks

New packaging design increases sales for Weis

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The packaging design had to be strong and focused on 'real fruit and real ingredients' to stand out amongst the cluttered market and promotional activity of other brands.
Carmans branding

A friendly look was the new key ingredient for Carman’s

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They under went a redesign keeping elements of the initial packaging, such as the bold black colour backgrounds...
Virgin Australia's brand takes their brand up

Virgin Australia’s unified brand takes them high up

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With 91 aircraft in it’s fleet in early 2010, Virgin Blue’s market shares were suffering and it’s future unsustainable.
Branding is more than a logo

Branding is so much more than just a logo

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When some companies approach creative studios looking for a ‘new brand’ they typically mean a new brand name, or icon, or a new look and feel for their existing name.
Facebook vs face-to-face. It’s complicated.

Facebook vs face-to-face. It’s complicated

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The Facebook phenomenon has the marketing world abuzz. Understandably too, as this social media giant has risen to be the most influential...