Posts

French cafe

A french cafe creates a brand that makes you feel at home

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This french cafe located in the old wash houses in Strasbourg, France, is named ‘La Corde à Linge’ (meaning the clothes line).
Gucci luxury brand

Newly rich in strong demand for luxury brands

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Luxury brands had record sales in 2007, but the prediction for 2011 is for sales to outperform this record.
Cafe brand to feature in design books

A memorable cafe brand to feature in design books

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With new cafes always opening up, how does one cafe stand out from another? How can you make it memorable?
Packaging Good Design

Packaging: Good Design Meets Multi Function

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Not only the design of this watch looks pretty cool, it also comes with a packaging designed to impress and be functional.
Apple product

Apple’s Brand Power: You’ll Love It Before You Know It

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The release of a new Apple product always creates high expectations and shows the power of the brand.
Olympic logo

Olympic logo failure: who invited Bart and Lisa?

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London's 2012 Olympic logo was specifically designed to appeal to a young, hip audience but research shows that London...
Fashion brand

It’s game set match for fashion brand sales

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During the Australian Open, tennis fashion brand Lacoste, who sponsors Roddick, notices a huge increase in their product sales every time he plays a match.
Alessi design

Alessi: Domestic products are worthy of good design

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Alessi is a great example of how a company has built their business around the importance of design.
Asda milkshake brand illustration

Adding personality to a brand story through illustration

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Illustration is a great way to help tell a story around a brand. At a glance, the illustration creates a sense of personality and...
Prince Charles Homewares

Prince Charles is in the business of homewares

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Prince Charles has used his royal position to his advantage and established his own homewares brand.