Posts

French cafe

A French Cafe Creates a Brand that Makes You Feel at Home

/
This french cafe located in the old wash houses in Strasbourg, France, is named ‘La Corde à Linge’ (meaning the clothes line).
Gucci luxury brand

Newly Rich in Strong Demand for Luxury Brands

/
Luxury brands had record sales in 2007, but the prediction for 2011 is for sales to outperform this record.
Cafe brand to feature in design books

A Memorable Cafe Brand to Feature in Design Books

/
With new cafes always opening up, how does one cafe stand out from another? How can you make it memorable?
Packaging Good Design

Packaging: Good Design Meets Multi Function

/
Not only the design of this watch looks pretty cool, it also comes with a packaging designed to impress and be functional.
Apple product

Apple’s Brand Power: You’ll Love It Before You Know It

/
The release of a new Apple product always creates high expectations and shows the power of the brand.
Olympic logo

Olympic Logo Failure: Who Invited Bart and Lisa?

/
London's 2012 Olympic logo was specifically designed to appeal to a young, hip audience but research shows that London...
Fashion brand

It’s Game Set Match for Fashion Brand Sales

/
During the Australian Open, tennis fashion brand Lacoste, who sponsors Roddick, notices a huge increase in their product sales every time he plays a match.
Alessi design

Alessi: Domestic Products are Worthy of Good Design

/
Alessi is a great example of how a company has built their business around the importance of design.
Asda milkshake brand illustration

Adding Personality to a Brand Story Through Illustration

/
Illustration is a great way to help tell a story around a brand. At a glance, the illustration creates a sense of personality and...
Prince Charles Homewares

Prince Charles is In the Business of Homewares

/
Prince Charles has used his royal position to his advantage and established his own homewares brand.