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A French Cafe Creates a Brand that Makes You Feel at Home
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This french cafe located in the old wash houses in Strasbourg, France, is named ‘La Corde à Linge’ (meaning the clothes line).
Newly Rich in Strong Demand for Luxury Brands
Luxury brands had record sales in 2007, but the prediction for 2011 is for sales to outperform this record.
A Memorable Cafe Brand to Feature in Design Books
With new cafes always opening up, how does one cafe stand out from another? How can you make it memorable?
Packaging: Good Design Meets Multi Function
Not only the design of this watch looks pretty cool, it also comes with a packaging designed to impress and be functional.
Apple’s Brand Power: You’ll Love It Before You Know It
The release of a new Apple product always creates high expectations and shows the power of the brand.
Olympic Logo Failure: Who Invited Bart and Lisa?
London's 2012 Olympic logo was specifically designed to appeal to a young, hip audience but research shows that London...
It’s Game Set Match for Fashion Brand Sales
During the Australian Open, tennis fashion brand Lacoste, who sponsors Roddick, notices a huge increase in their product sales every time he plays a match.
Alessi: Domestic Products are Worthy of Good Design
Alessi is a great example of how a company has built their business around the importance of design.
Adding Personality to a Brand Story Through Illustration
Illustration is a great way to help tell a story around a brand. At a glance, the illustration creates a sense of personality and...
Prince Charles is In the Business of Homewares
Prince Charles has used his royal position to his advantage and established his own homewares brand.