Posts

Happiness can double when you share

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This is a clever initiative that goes to show how very efficient marketing strategies and amazing advertising concepts always come from simple ideas.

This Dove ad is a real beauty

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Dove Real Beauty Sketches was a great ad born from market research suggesting that only 4% of women described themselves as beautiful.

A brand strategy to Keep growing

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KeepCup brand strategy is building a story about sustainability by showing its customers that preserving 50,000 trees is "a lovely thought”.

Flying high on customer satisfaction

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Air New Zealand, the preferred airline of Middle-earth, developed a new brand identity to enhance their brand alignment, competitive advantage and customer satisfaction.

Footwear with great design and marketing concept

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Korshun's success and recognition is a result of her approach for clever brand design, efficient processes and innovative products.

A friendly look was the new key ingredient for Carman’s

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They under went a redesign keeping elements of the initial packaging, such as the bold black colour backgrounds...

The fine art of naming your brand

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Strategic naming is a fine art. It’s not an easy task to get to the core of your brand in a few syllables.

A brand 'Pot of' difference on and off the shelf

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The bold, highly graphic, brand identity based on symbology, pattern and colour associated with each recipe’s origin creates a real visual point of difference.

Interactive posters that you look, listen and want to keep

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Posters are normally one dimentional but this poster series takes graphic design to another level.

Robinvale Estate: Olive oil with a fresh taste and look

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High quality extra virgin olive oil is a very competitive market but Robinvale Estate positioned themselves differently with...