After 6 years of declining sales and more than 80 stores shutting down in 2012, Kmart (US) decided to fight back with a viral and well-played funny campaign.
https://liquidcreativity.com.au/wp-content/uploads/2016/02/kmart_funny_campaign.jpg471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/03/liquid_logo.svgLiquid Designers2014-07-18 16:18:092022-10-20 19:18:22How’s That for a Funny Campaign?