Posts

positioning strategy

The 2020 guide to successful brand positioning in your market

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As we begin a new year, learn about the strategies that will best position your brand to attract the right customers you want and grow your business.
branding

Brand audit: Does your business need a brand refresh?

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If you're finding that your business has become tired or is not performing in the way you want, consider doing a brand audit to check the state of your branding.
branding important marketing

Why branding is important in marketing

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From a marketing perspective, it's vital for your business to develop strong branding for every touchpoint because everything you do impacts your customer’s perception of your brand.

Outstanding uses of colour in branding

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It’s crucial to get the colour of your branding right, there are so many aspects to consider that can go a long way in helping or hindering your brand's potential.
brand definition

What is the definition of branding?

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Branding, being ‘on-brand’ and brand strategy are common terms used in business today. But how do you define it and how can it be applied to your business?
brand strategy social media

Branding in the age of social media

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Branding online requires a good strategy to get the best return on investment. So, what can you do to get the best from your brand on social media?
brand conversion marketing

Ask questions to increase your conversion rate

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If you’re looking for people to part with their time or money, you need to give a compelling reason. Is your campaign getting the right conversion rate?
branding agency tips blog

Why brand consistency is the key to success

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The most successful brands use brand consistency to build up their impact and incite instant audience recognition. So what is brand consistency and how can your business use it to be even more powerful?
brand website design strategy

Web design is not dead

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With the rise of packaged themes and online website services, websites are looking more and more identical. This is why good web design is not dead and is still crucial to ensuring brands stand out in a crowded market and attract the right people.
brand business facebook tips

Likes aren’t everything: Tips for brands on social media

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Creating social media content that resonates and engages your audience is important, but can be challenging. So here are our tips for a better brand social media strategy.
find new customers building brand awareness

Attracting new customers to your business

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It can be difficult to grow your customer base once you’ve established your brand and web presence especially if you're a small to medium-sized business. Here is Liquid’s guide to attracting and retaining new customers.
branding evolution lynx liquid creativity agency

A look at how Lynx's brand positioning strategy evolved

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Lynx as a brand has had a dramatic change of their brand positioning in the last decade, we examine the evolution of the Lynx brand and how they've found the right positioning strategy that hits the right notes.