Posts

branding important marketing

Why branding is important in marketing

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From a marketing perspective, it's vital for your business to develop strong branding for every touchpoint because everything you do impacts your customer’s perception of your brand.

Outstanding uses of colour in branding

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It’s crucial to get the colour of your branding right, there are so many aspects to consider that can go a long way in helping or hindering your brand's potential.
brand definition

What is the definition of branding?

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Branding, being ‘on-brand’ and brand strategy are common terms used in business today. But how do you define it and how can it be applied to your business?
brand strategy social media

Branding in the age of social media

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Branding online requires a good strategy to get the best return on investment. So, what can you do to get the best from your brand on social media?
brand conversion marketing

Ask questions to increase your conversion rate

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If you’re looking for people to part with their time or money, you need to give a compelling reason. Is your campaign getting the right conversion rate?
branding agency tips blog

Why brand consistency is the key to success

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The most successful brands use brand consistency to build up their impact and incite instant audience recognition. So what is brand consistency and how can your business use it to be even more powerful?
brand website design strategy

Web design is not dead

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With the rise of packaged themes and online website services, websites are looking more and more identical. This is why good web design is not dead and is still crucial to ensuring brands stand out in a crowded market and attract the right people.
brand business facebook tips

Likes aren’t everything: Tips for brands on social media

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Creating social media content that resonates and engages your audience is important, but can be challenging. So here are our tips for a better brand social media strategy.
find new customers building brand awareness

Attracting new customers to your business

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It can be difficult to grow your customer base once you’ve established your brand and web presence especially if you're a small to medium-sized business. Here is Liquid’s guide to attracting and retaining new customers.
branding evolution lynx liquid creativity agency

A look at how Lynx's brand positioning strategy evolved

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Lynx as a brand has had a dramatic change of their brand positioning in the last decade, we examine the evolution of the Lynx brand and how they've found the right positioning strategy that hits the right notes.
liquid branding agency search engine optimisation facts

SEO statistics to improve your brand website

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SEO is one of the most important things your brand should be doing to find new customers. Here are some statistics to think about if you're still considering SEO for your website.
Graphic_design_trendsLiquid_brand_agency

Branding and design trends to keep an eye on in 2018

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Branding continues to be an exciting and creative industry as we go through the most interesting trends that the industry is watching as we head into a new year.