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Why brand consistency is the key to success

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The most successful brands use brand consistency to build up their impact and incite instant audience recognition. So what is brand consistency and how can your business use it to be even more powerful?
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Web design is not dead

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With the rise of packaged themes and online website services, websites are looking more and more identical. This is why good web design is not dead and is still crucial to ensuring brands stand out in a crowded market and attract the right people.
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Advertising: A history of its evolution and where it is today

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Advertising is one of the most trusted ways businesses can grab the attention of customers and turn them into a loyal audience. We take a look at how advertising has evolved and what brands need to do today to be successful.
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Likes aren’t everything: Tips for brands on social media

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Creating social media content that resonates and engages your audience is important, but can be challenging. So here are our tips for a better brand social media strategy.
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Attracting new customers to your business

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It can be difficult to grow your customer base once you’ve established your brand and web presence especially if you're a small to medium-sized business. Here is Liquid’s guide to attracting and retaining new customers.
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A look at how Lynx's brand positioning strategy evolved

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Lynx as a brand has had a dramatic change of their brand positioning in the last decade, we examine the evolution of the Lynx brand and how they've found the right positioning strategy that hits the right notes.
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SEO statistics to improve your brand website

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SEO is one of the most important things your brand should be doing to find new customers. Here are some statistics to think about if you're still considering SEO for your website.
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Branding and design trends to keep an eye on in 2018

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Branding continues to be an exciting and creative industry as we go through the most interesting trends that the industry is watching as we head into a new year.
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SEO: What is it and why is it crucial to your brand success?

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SEO is essential for your business to succeed in today's digital environment. Here is Liquid's guide to better Search Engine Optimisation for your brand.
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Email marketing: how it can drive business

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Email marketing is an effective tool in helping your business engage with audiences. Here is our guide to email marketing best practices.
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How to choose a business name

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The name of your business has a tremendous impact on how customers and investors view you, and in today’s small world – it’s a global decision.

Marketing to the Millennials

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Marketing to the Millennials is changing the landscape forever – this generation is tech savvy and the most socially, racially and ethnically diverse ever.