Online reviews are a powerful tool for brands

Customers don’t just accept the first review they read but rather, they triangulate feedback to determine the real story behind your business.

The digital trends to watch in 2016

Despite the advances in technology and more particularly, in digital devices, consumerism is and always will be about people and their basic wants and needs.

Is it veni, vidi, vici for vine videos?

Airbnb created a short promotional film but using a different medium. It was made entirely out of vine videos called Hollywood and Vines.