Posts

Online reviews are a powerful tool for brands

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Customers don’t just accept the first review they read but rather, they triangulate feedback to determine the real story behind your business.

The digital trends to watch in 2016

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Despite the advances in technology and more particularly, in digital devices, consumerism is and always will be about people and their basic wants and needs.

Is it veni, vidi, vici for vine videos?

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Airbnb created a short promotional film but using a different medium. It was made entirely out of vine videos called Hollywood and Vines.

Using new media to target customers on the Planet

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Lonely Planet have really made use of new media to grow their brand and stay connected with their customers.