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A Brand Strategy to Keep(Cup) – Branding Strategies to Grow Your Business
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KeepCup brand strategy is building a story about sustainability by showing its customers that preserving 50,000 trees is "a lovely thought”.
The Real Man’s Chips
McCoy's, a UK brand of crinkle cut chips, unveiled an impressive new packaging concept: opening up sideways extends the opening by 5cm.
Svedka – Cheers to their New Design!
Svedka's design uses minimalist aesthetics - echoing Swedish design values, while also appearing more modern and sophisticated.
Longview’s Packaging Redesign Calls for a Toast
Longview was rewarded for their new packaging with a massive increase in sales. The new labels were engaging and different from their competitors.
New Packaging Design Increases Sales for Weis
The packaging design had to be strong and focused on 'real fruit and real ingredients' to stand out amongst the cluttered market and promotional activity of other brands.
Adding a Friendly Personality to the Carman’s Brand
They under went a redesign keeping elements of the initial packaging, such as the bold black colour backgrounds...
Tesco’s Cream Looks Yummy on this New Packaging
The brief to redesign Tesco's range of fresh cream, covering over a massive 30 lines, created an impressive design challenge.
Business Who Incorporate Design are Winning Big Time!
These days most businesses, no matter what they make or sell, recognise the power and financial value of good design.
A Brand ‘Pot of’ Difference On and Off the Shelf
The bold, highly graphic, brand identity based on symbology, pattern and colour associated with each recipe’s origin creates a real visual point of difference.
Minimal is the essence of this perfume bottle design
The brand is all about clean, simple lines and quite minimalistic often with a dual function. In this case the packaging acts...
Take Away Packaging Brings a Concept to the Table
The packaging for this take away prepared dishes was designed for the Spanish market in Barcelona, with a creative concept...
Promotional Piece Using Old School Design Techniques
This promotional piece is an educational tool on letterpress printing but also raises the profile of the Glasgow Press...