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Unfolding a New Travel Map Design – No Wifi Required
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Map² designed by Anne Stauche, is a tear resistant interactive paper map that mimics some of the features of their digital...
Rebranding Increased Visitors and Product Sales
The Auckland Art Gallery Toi o Tamaki is the leading public gallery in Auckland with the most expansive collection...
How We are Now Appealing to Savvier Audiences
Audiences are much more savvy these days and will research products thoroughly to find something that meets their needs.
The Fine Art of Naming Your Brand
Strategic naming is a fine art. It’s not an easy task to get to the core of your brand in a few syllables.
Client Satisfaction is Making Brands Think Differently
These days anyone can do their own product research and read personal endorsements, we are in a whole new era...
Business Who Incorporate Design are Winning Big Time!
These days most businesses, no matter what they make or sell, recognise the power and financial value of good design.
A Brand ‘Pot of’ Difference On and Off the Shelf
The bold, highly graphic, brand identity based on symbology, pattern and colour associated with each recipe’s origin creates a real visual point of difference.
The Need for a Compelling Message for Small Businesses
With so many marketing avenues for companies to utilise, it's easy to lose sight of the essence of effective messaging.
How Adidas Aims for Success Through Branding
As Adidas tells us through their brand marketing around renowned athletes and ordinary people that rise above their challenges every day, 'impossible is nothing'.
Newly Rich in Strong Demand for Luxury Brands
Luxury brands had record sales in 2007, but the prediction for 2011 is for sales to outperform this record.
Packaging: Good Design Meets Multi Function
Not only the design of this watch looks pretty cool, it also comes with a packaging designed to impress and be functional.
Apple’s Brand Power: You’ll Love It Before You Know It
The release of a new Apple product always creates high expectations and shows the power of the brand.