Posts

rebrand crumpler branding

A look at Crumpler’s rebrand

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From friendly, colourful bike messenger bags to cutting edge fashionable accessories, we take a look at Crumpler's recent rebrand and examine how a brand evolves for the contemporary market.
SAS rebranding analysis liquid creativity brand agency melbourne

A look at the Scandinavian Airlines rebrand

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What does it take to rebrand an airline? We look at the successful rebranding of Scandinavian Airlines and the lessons businesses can learn from it.
rebuilding your brand through rebranding

5 Tips for businesses considering a rebrand

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A successful business rebrand is much more than a slick logo or website. Here are some tips to consider when rebranding.
how to choose business name

How to choose a business name

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The name of your business has a tremendous impact on how customers and investors view you, and in today’s small world – it’s a global decision.

The table is just the start for this rebrand

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After 17 years in business and 10 years with the same branding, Open Table was in drastic need of a rebrand – while their offering had stayed current and

Top tips for keeping your brand relevant

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Competition is ever-changing, as is technology and the way audiences connect. In order to keep your brand relevant...

Deciding to rebrand or not – is it beyond your control?

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Often the decision to rebrand is not something a company chooses, but a matter of circumstances beyond their control.

Top 4 Branding Trends for 2015

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With the close of 2014 fast approaching, it’s a great time to sit down and determine your branding and digital marketing strategy for the new year.

A rebranding process to move beyond the send

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YouSendIt is a cloud storage service established back in 2004 with 43 million registered users. After being renamed...

NSW transport is now a unified brand

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Sydney’s public transport – trains, buses, ferries and light rails – have come together under one unified brand.

Cornetto rebrand to target a younger audience

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Cornetto ice cream has recently rebranded to appeal to a more youthful audience aged 14-25.

Idlewild's new brand concept is a time travel

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Beck approached the owner of Idlewild Books, David Del Vecchio, who immediately fell in love with the new brand concept and design and decided to adopt it.