Rebrand

Farmers Insurance rebrands to fit a new era

Established in 1928, Farmers Insurance Group is one of the leading insurer groups of vehicles, homes, and small businesses in…

7 years ago

Subzero Ice Cream becomes hot as hell

This legendary Welsh ice cream maker, trading as Mr Creemy since 1959, found out that the name had been taken…

7 years ago

Google and KitKat brand strategy

Google and KitKat developed the Android KitKat 4.4 brand strategy together, which included more than 50 million KitKat bars being…

7 years ago

A rebranding process to fight the Amazonians

Bookworld, owned by Pearson Australia Group, is an online book, music, and video retailer with over half a million existing…

7 years ago

The real man’s chips

McCoy's, a UK brand of crinkle cut chips, unveiled an impressive new packaging concept: opening up sideways extends the opening…

7 years ago

YP rebrands and is now a service brand for ‘doers’

In an age when search pretty much equates to Google, YP (formerly Yellow Pages) wants to survive by expressing...

7 years ago

A rebrand to open up Opera Australia

Opera Australia is Australia's primary opera company and one of the world's busiest opera companies. Last year, when they launched…

7 years ago

The tiger changed its stripes and now wants to fly high

Tiger Airways, a low-cost airline has recently undergone a new change. Now known as Tigerair, they have rebranded while...

8 years ago

Rebranding increased visitors and product sales

The Auckland Art Gallery Toi o Tamaki is the leading public gallery in Auckland with the most expansive collection...

8 years ago

A friendly look was the new key ingredient for Carman’s

They under went a redesign keeping elements of the initial packaging, such as the bold black colour backgrounds...

8 years ago

Virgin Australia’s unified brand takes them high up

With 91 aircraft in it’s fleet in early 2010, Virgin Blue’s market shares were suffering and it’s future unsustainable.

8 years ago

A brand ‘Pot of’ difference on and off the shelf

The bold, highly graphic, brand identity based on symbology, pattern and colour associated with each recipe’s origin creates a real…

9 years ago