Posts

Farmers seconds of smart

Farmers Insurance Rebrands to Fit a New Era

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Established in 1928, Farmers Insurance Group is one of the leading insurer groups of vehicles, homes, and small businesses in the United States...
Subzero Icecream

Subzero Ice Cream Becomes Hot As Hell

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This legendary Welsh ice cream maker, trading as Mr Creemy since 1959, found out that the name had been taken in 2001 by another company.
Android Kitkat

Google & KitKat Brand Strategy

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Google and KitKat developed the Android KitKat 4.4 brand strategy together, which included more than 50 million KitKat bars being specially branded.
Bookworld

A rebranding process to fight the Amazonians

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Bookworld, owned by Pearson Australia Group, is an online book, music, and video retailer with over half a million existing customers and a focus...
Mccoys

The Real Man’s Chips

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McCoy's, a UK brand of crinkle cut chips, unveiled an impressive new packaging concept: opening up sideways extends the opening by 5cm.
Yellow Pages Video Frame

YP Rebrands and is Now a Service Brand for ‘Doers’

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In an age when search pretty much equates to Google, YP (formerly Yellow Pages) wants to survive by expressing...
Opera Australia Brochure

A Rebrand to Open up Opera Australia

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Opera Australia is Australia's primary opera company and one of the world's busiest opera companies. Last year, when they launched their 2014 season...
Tiger air

The Tiger Changed its Stripes and Now Wants to Fly High

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Tiger Airways, a low-cost airline has recently undergone a new change. Now known as Tigerair, they have rebranded while...
Art rebrand to increase product sales

Rebranding Increased Visitors and Product Sales

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The Auckland Art Gallery Toi o Tamaki is the leading public gallery in Auckland with the most expansive collection...
Carmans branding

Adding a Friendly Personality to the Carman’s Brand

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They under went a redesign keeping elements of the initial packaging, such as the bold black colour backgrounds...
Virgin Australia's brand takes their brand up

Virgin Australia’s Unified Brand Takes Them High Up

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With 91 aircraft in it’s fleet in early 2010, Virgin Blue’s market shares were suffering and it’s future unsustainable.
brand difference

A Brand ‘Pot of’ Difference On and Off the Shelf

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The bold, highly graphic, brand identity based on symbology, pattern and colour associated with each recipe’s origin creates a real visual point of difference.