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The Nutfusion Journey to Finding their Brand
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Sometimes a journey begins in the most inconspicuous of places. About 3 years ago Liquid Creativity came across a premium food producer...
Defining Your Brand Personality
Defining your brand and its personality can be tricky but the best way to approach it is to not overthink the process.
Branding for Different Generations
Each different generation has a specific culture that goes far beyond mere demographics.
Offering a Consistent Approach to Branding
There’s so much more to branding in today’s market than even just a generation ago. Gone are the days when a logo outside your place of business...
Top 4 Branding Trends for 2015
With the close of 2014 fast approaching, it’s a great time to sit down and determine your branding and digital marketing strategy for the new year.
Why You Need a Current Marketing Plan/Strategy
While today’s marketplace dictates the need for specific, different marketing plans, one that outlines an overall...
Happiness can double when you share
This is a clever initiative that goes to show how very efficient marketing strategies and amazing advertising concepts always come from simple ideas.
Milka’s Sweetest Product Creativity – Spreading the Word Based on Product Creativity
To communicate the brand message "Dare to be tender", Milka changed the entire manufacturing process, in a brilliant...
Amstel’s Win-win Marketing Strategy
Amstel set the Amstel Pause in Bulgaria, a win-win marketing strategy that rewarded consumers with a free beer, if they managed to do nothing for 3 minutes.
A Digital Strategy to Merge Two Worlds
Kate Spade Saturday recently partnered up with eBay in a digital strategy to transform retail, mixing online shopping and traditional retail.
Flying High on Customer Satisfaction
Air New Zealand, the preferred airline of Middle-earth, developed a new brand identity to enhance their brand alignment, competitive advantage and customer satisfaction.
The Smart Phone Line Was A Smart Move
Seeing Apple fans lining up to buy a new product is business as usual and it was also the inspiration for a... Samsung marketing campaign!