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Android Kitkat

Google and KitKat brand strategy

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Google and KitKat developed the Android KitKat 4.4 brand strategy together, which included more than 50 million KitKat bars being specially branded.
Facebook vs face-to-face. It’s complicated.

Facebook vs face-to-face. It’s complicated

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The Facebook phenomenon has the marketing world abuzz. Understandably too, as this social media giant has risen to be the most influential...
Apple product

Apple’s Brand Power: You’ll Love It Before You Know It

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The release of a new Apple product always creates high expectations and shows the power of the brand.