Technology

Google and KitKat brand strategy

Google and KitKat developed the Android KitKat 4.4 brand strategy together, which included more than 50 million KitKat bars being…

7 years ago

Facebook vs face-to-face. It’s complicated

The Facebook phenomenon has the marketing world abuzz. Understandably too, as this social media giant has risen to be the…

9 years ago

Apple’s Brand Power: You’ll Love It Before You Know It

The release of a new Apple product always creates high expectations and shows the power of the brand.

11 years ago