Rubber boots are usually not something you buy for how they look, but for what they’re for – protection from water. This clever “Fisherman” packaging has great shelf appeal and highlights other advantages for this utilitarian footwear, such as protection from environmental debris (glass, wire, etc.), biological threats (dangerous and predatory creatures), natural hazards (sharp rocks, driftwood), chemical hazards (oil, gasoline, acids) and electrical hazards.
Because the packaging design is like a mini-stand, which creates an illusion of boots immersed in water, it shows that often you cannot see what is really happening underwater. The sea creatures represent the different dangers that you can face – for example, an electric eel symbolizes biological and electrical hazards.
With this solution they were able to visually show the consumers that with ”Fisherman” rubber boots they’ll be safe from the underwater hazards.
One great aspect of the new identity and packaging design is of course Ben Kwok's beautiful highly detailed and rendered animal illustrations.
https://liquidcreativity.com.au/wp-content/uploads/2016/02/blue_goose_07.jpg471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2014-07-11 11:46:262016-03-02 10:47:42Blue Goose new packaging is naturally good
Svedka's design uses minimalist aesthetics - echoing Swedish design values, while also appearing more modern and sophisticated.
https://liquidcreativity.com.au/wp-content/uploads/2016/02/svedka01.jpg471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2014-06-03 09:00:092016-03-02 10:44:49Svedka, cheers to their new design!