{"id":1727,"date":"2016-02-04T12:26:27","date_gmt":"2016-02-04T01:26:27","guid":{"rendered":"https:\/\/liquidcreativity.com.au\/?page_id=1727"},"modified":"2022-02-28T09:57:31","modified_gmt":"2022-02-27T22:57:31","slug":"csia","status":"publish","type":"page","link":"https:\/\/liquidcreativity.com.au\/our-work\/rebrand\/csia\/","title":{"rendered":"CSIA"},"content":{"rendered":"
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CSIA<\/span><\/h3>\n<\/div><\/section>
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This first major relaunch since opening its doors in 1997 was welcomed with enthusiasm and an influx of enquiries and interest in the new brand offering\u00a0<\/span><\/h4>\n<\/div><\/section>
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Brief<\/span><\/h6>\n

Established in 1997, The Customer Service Institute of Australia (CSIA) needed to shift their brand focus as Australia’s peak industry body, from \u2018customer service\u2019 to ‘total customer experience’. This was critical to ensure they remain relevant and lead the customer service industry by educating and engaging individuals and organisations.<\/p>\n<\/div><\/section>
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Solution<\/span><\/h6>\n

With in depth customer, industry and competitor analysis, we repositioned CSIA as an energetic and inspiring leader in customer experience.<\/p>\n

With a new prestigious and personable brand identity and messaging, Liquid repositioned CSIA as a customer-centric organisation. We created marketing collateral with clear messaging to position CSIA as the authority in customer experiences and designed their website with easy navigation and information to fulfil the needs of CSIA’s members.<\/p>\n

We rolled out out the new brand across CSIA’s education and training division, relaunched their industry trade publication and renamed it \u2018FOCUS\u2019, designed their weekly email newsletter ‘The Lens\u2019, as well as the digital marketing and promotions for CSIA\u2019s events and programs.<\/p>\n

Liquid also created new branding for initiatives run by CSIA such as ‘CSIA TEA’ and the Australian Service Excellence Awards. This included creating designs for the awards trophy, certificate, on-screen presentations, printed material and digital marketing before and after the awards.<\/p>\n<\/div><\/section>
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Testimonial<\/span><\/h6>\n

Working with Sue and the creative team at Liquid has been an absolute pleasure. The entire team are a delight to work with. Sue and her team assisted CSIA to successfully complete a major brand overhaul of our logo, website, Awards program and all collateral associated with our brand.<\/p>\n

Sue really understood from the outset what we were trying to achieve and delivered all components effectively and in a timely manner to the highest of standards. I would not hesitate in recommending Liquid for all your branding requirements.<\/p>\n

Alison Brown<\/span>
\n Head of Marketing<\/span><\/h6>\n<\/div><\/section>
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Liquid Creativity has been a trusted partner across the past two years during my time with the Customer Service Institute of Australia (CSIA). Working with them has been a truly collaborative and personalised experience. They are easy to talk to, intuitive and highly responsive.<\/p>\n

Their team grasps the concepts and requirements to deliver exceptional results with very little revisions; and all within the required and committed deadlines. I cannot say enough of the quality, the speed, the attention to detail and the effectiveness of their work. It was my absolute pleasure to work with the Liquid Creativity team; and I have absolutely no hesitation in highly recommending Liquid Creativity to anyone and everyone!<\/p>\n

Amanda Moroney<\/span>
\nGeneral Manager – Customer Success<\/span><\/h6>\n<\/div><\/section>
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Services<\/span><\/h6>\n

Brand workshop
\nBrand template
\nBrand strategy<\/span><\/a>
\nBrand identity<\/span><\/a>
\nLogo design
\nPositioning strategy<\/span><\/a>
\nPrint design
\nGraphic design
\nWebsite
\nMarketing<\/span><\/a>
\nCopywriting<\/span><\/p>\n<\/div><\/section>
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Develop your brand strategy<\/span><\/h4>\n

Get started<\/span><\/span><\/a><\/p>\n<\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/p><\/div>

Customer Service Institute of Australia (CSIA) Branding Agency logo<\/div><\/div><\/div>
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CSIA web design brand messaging<\/div><\/div><\/div>
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CSIA website design<\/div><\/div><\/div>
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CSIA brand visual identity<\/div><\/div><\/div>
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Customer Service Institute of Australia (CSIA) Brand identity business card design<\/div><\/div><\/div>
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CSIA business stationery design<\/div><\/div><\/div>
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Develop your brand strategy<\/span><\/h4>\n

Get started<\/span><\/span><\/a><\/p>\n<\/div><\/div><\/div><\/a><\/div><\/div><\/div>
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CSIA ASEAs awards branding<\/div><\/div><\/div>
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Customer Service Institute of Australia (CSIA) TEA Branding<\/div><\/div><\/div>
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CSIA branding design<\/div><\/div><\/div>
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CSIA Customer Support Lens<\/div><\/div><\/div>
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Customer Service Institute of Australia (CSIA) EDM Design Email Newsletter Marketing<\/div><\/div><\/div>
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CSIA brand convention banners design<\/div><\/div><\/div>
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CSIA ASEAs awards program booklet design<\/div><\/div><\/div>
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Customer Service Institute of Australia (CSIA) Social Media Marketing Design<\/div><\/div><\/div>
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Develop your brand strategy<\/span><\/h4>\n

Get started<\/span><\/span><\/a><\/p>\n<\/div><\/div><\/div><\/a><\/div><\/div><\/div>
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