{"id":8139,"date":"2017-09-26T11:24:02","date_gmt":"2017-09-26T01:24:02","guid":{"rendered":"https:\/\/liquidcreativity.com.au\/?p=8139"},"modified":"2023-07-19T03:06:18","modified_gmt":"2023-07-18T17:06:18","slug":"measure-customer-experience","status":"publish","type":"post","link":"https:\/\/liquidcreativity.com.au\/measure-customer-experience\/","title":{"rendered":"4 Ways to measure the success of your brand’s customer experience"},"content":{"rendered":"
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brand customer experience<\/div><\/div><\/div>
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CUSTOMER EXPERIENCE<\/span><\/p>\n<\/div><\/section>
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4 Ways to measure the success of your brand\u2019s customer experience<\/h1>
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The customer experience must be at the forefront of all your marketing<\/span><\/a> and branding<\/span><\/a> endeavours. So, why aren\u2019t they? Some aren’t focusing on the customer experience because they simply haven\u2019t determined how to measure and define its success.<\/p>\n

In order to succeed in today\u2019s market, businesses must learn how to define success outside of the traditional marketing metrics and they need to data to do so. The answer is to create measurable metrics that prove the value of customer experiences \u2013 this will enable stakeholders to get the support and results they need to continue.<\/p>\n

Traditionally we measure the completion of the customer journey – the product or service is purchased. But, even though they bought from us – are they happy, did they have a great customer experience? The journey should not be considered complete or over but the beginning of a relationship that has that customer returning time after time. At the heart of the matter is that a customer experience is not a one off event – it\u2019s the culmination of all the little experiences and interactions that have led to the relationship our business has with each and every customer<\/span><\/a>.<\/p>\n

To begin measuring these experiences we must start with the data. Here are four ways you can gather the relevant data you need to determine a successful customer experience.<\/p>\n

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Table of contents<\/p>\n