YP rebrands and is now a service brand for ‘doers’
In an age when search pretty much equates to Google, YP (formerly Yellow Pages) wants to survive by expressing their difference. Firstly, they’re not a social media business. They’re not just about searching. Recognising the need to make a strong and direct move into digital brand and mobile, YP not only refreshed their look but also rebranded into a service for “doers”, strongly targeting a specific group of customers that “get things done”.
The new YP mark is timeless, clean and straight forward, uses bold typography and is underlined by a simple yellow bar that was inspired by gestures of the multitaskers. The focused use of yellow, the colour of action, points out useful information and highlights results.
A well-built and managed brand is a significant asset for any business. Here are a few easy ways to measure how aligned your brand is to you.
https://liquidcreativity.com.au/wp-content/uploads/2020/08/Build_a_great_brand-02b.png481881Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-08-20 15:44:382020-10-20 11:34:37How to build a great brand that’s aligned with your business
Branding is the actions you take to create that brand like your logo, website, and advertising campaign. Here are a few reasons why branding is vital.
https://liquidcreativity.com.au/wp-content/uploads/2020/09/What_is_branding_in_business.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-08-19 14:02:042020-10-20 11:32:16What is branding and why is it important to your business?
Every business big or small could benefit from a consistent brand. Make sure to follow our tips to keep your brand aligned with who you are.
https://liquidcreativity.com.au/wp-content/uploads/2020/08/Improving_brand_Consistency-scaled.jpg13842560Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-08-02 12:31:232020-08-11 10:49:44What is brand consistency and why it matters
Profiling is an essential aspect of building a brand with an appealing personality. So how can you build a brand profile that customers will love?
https://liquidcreativity.com.au/wp-content/uploads/2020/01/Profiling-brand-personality-1.png482882Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-02-26 10:08:172020-06-12 12:01:51Brand profiling: Building a consistent brand with a compelling personality
Your branding should be one of the strengths of your business, however it needs to actively managed to be effective. Here's our guide to successful brand management.
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If you're finding that your business has become tired or is not performing in the way you want, consider doing a brand audit to check the state of your branding.
https://liquidcreativity.com.au/wp-content/uploads/2019/11/Brand-audit-does-your-business-need-a-brand-refresh.png481881Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-11-25 10:53:072020-08-31 01:38:59Brand audit: Does your business need a brand refresh?