Stage 2: Define
Defining your brand is important and demanding work requiring fine judgements about values and purpose, brand personality and marketing strategy. It takes skill and experience, but it’s well worth the effort because ultimately your brand is the key to business success in a hyper-competitive world.
Our Brand Audit takes a comprehensive look at where your brand sits now. Liquid’s process includes audits of your promotional strategies and visual identity and a mapping of your brand’s position. Our focus is how your consumers relate to your brand emotionally and your point of difference in the market.
The Liquid Brand Template creates a road map of where your brand should be to empower your business strategy. Our Template includes brand values, your mission, functional and emotional benefits of your brand and points of advantage in the market. This template will guide our visual design and identity proposal for your brand.
Most owners have strong feelings about where their business should be but are unsure of how to leverage their brand to get there. A Liquid Brand Strategy maps out a clear brand direction which will empower your business so that you achieve success.
Liquid can help you take a thorough, strategic look at your business and give you recommendations to help you succeed in your market. These include:
- making the most of your customer base
- winning product, promotion and distribution strategies
- finding opportunities to improve communications and brand appeal
- strategies to counter new entrants or price discounting