BRAND DEVELOPMENT MELBOURNE
Does your brand stand for something?
Strong, purposeful brands build loyalty and drive sales. If your brand is a little blah, our brand development experts can help.
BRAND DEVELOPMENT MELBOURNE
Does your brand stand for something?
Strong, purposeful brands build loyalty and drive sales. If your brand is a little blah, our brand development experts can help.
What is brand development?
We’re big believers in the brand development process – the difference it makes for our clients can be huge.
Done well, brand development creates a strong brand identity that means something to customers. And then it tracks, adjusts, and refreshes over time to maintain connection, relevance, and performance.
So, what exactly is brand development? In a nutshell, it’s the continuous process of creating and strengthening your brand.
The ultimate goal of strategic brand development is to differentiate you from competitors and build a connection with consumers so that they buy your products and services.
Over time, as your business evolves, so will your branding and relationship with customers. Brand development is just as relevant whether you’re a start-up or a long established, successful brand.
What is brand design?
We’re big believers in the brand development process – the difference it makes for our clients can be huge.
Done well, brand development creates a strong brand identity that means something to customers. And then it tracks, adjusts, and refreshes over time to maintain connection, relevance, and performance.
So, what exactly is brand development? In a nutshell, it’s the continuous process of creating and strengthening your brand.
The ultimate goal of strategic brand development is to differentiate you from competitors and build a connection with consumers so that they buy your products and services.
Over time, as your business evolves, so will your branding and relationship with customers. Brand development is just as relevant whether you’re a start-up or a long established, successful brand.
Is your brand design performing?
Best case
Your brand carves out a unique position in your market. You stand out, your story resonates with your customers, and they are loyal, repeat purchasers who recommend you to their friends.
Visually, your brand is creative and looks great. It represents the heart of your business. Your logo and colours capture your personality and values, and all visual elements are strongly linked to your vision. It inspires your team to deliver the brand promise at every customer interaction.
Neutral case
Your brand has some recognition in the market, but it doesn’t deliver a strong message to potential customers. People aren’t clear what makes you special and you’re thought of more as a commodity. Sometimes, people confuse your branding with a competitor.
You compete on price and your sales team must work hard to convert leads. Sales are still strong, but margins are low and there’s not a lot of loyalty from customers or your team.
Worst case
People don’t seek out your brand and they don’t understand what it stands for. If you’re honest, you’re not even sure what it stands for. When they see your logo, they don’t know what you do. Visually, your branding is dated and doesn’t reflect your business or your vision.
Your brand is delivered inconsistently, having a totally different feel in digital channels compared to in-person interactions. Sales are declining and loyalty is waning because customers find it all a little confusing and chaotic.
Why is brand development important?
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
Seth Godin
Gets you noticed
As a brand, you want to get noticed and be remembered. Developing strong foundations for your brand sets your business up for success.
Builds loyalty
Brand development helps you represent your brand consistently in the market. This consistency is key for raising and maintaining awareness. From there, you can build trust and loyalty.
Increases sales
Because you’ve thoughtfully developed your brand, customers connect with it. They place value on it. And that motivates them to buy.
Why is brand development important?
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
Seth Godin
Gets you noticed
As a brand, you want to get noticed and be remembered. Developing strong foundations for your brand sets your business up for success.
Builds loyalty
Brand development helps you represent your brand consistently in the market. This consistency is key for raising and maintaining awareness. From there, you can build trust and loyalty.
Increases sales
Because you’ve thoughtfully developed your brand, customers connect with it. They place value on it. And that motivates them to buy.
Want to chat about brand development?
The brand development process
Brand development is a process that helps a brand stand out in the market.
At Liquid Creativity, we tackle brand development in four stages:
1. Brand strategy
Brand strategies reference your business vision and mission and lay out the goals and objectives for your brand. They deeply examine your competitors and your target market. They define your unique brand position – the thing you do better than everyone else. And in understanding these factors, they define your brand personality, values, and how you want people to feel about your brand.
2. Brand design
Your brand design is where you get creative and develop your visual identity. It includes the logo, colours, fonts, and other visual elements that make your brand uniquely you. Ultimately, you want your brand design to be visually appealing but also connected to your brand’s personality and vision. You want your brand, and your logo, to communicate your purpose visually before you’ve even said a word.
3. Brand execution
Once you’ve designed your brand, you can create content to promote your business and convince customers to purchase from you. A website is a must these days – consumers expect to be able to check you out on the web and it’s very hard to build trust without a digital presence. You can also use digital marketing, social media, advertising, and printed material like brochures.
4. Brand management
Now that your brand is out in the universe, it’s important to continually monitor its performance. It’s easy for things to start to drift. Different employees or agencies may use creative license and stray from the brand essence. Your logo might be used incorrectly. The needs and habits of customers can change, new competitors can launch, and you need to constantly review and evolve to stay successful.
The brand development process
Brand development is a process that helps a brand stand out in the market. At Liquid Creativity, we tackle brand development in four stages:
1. Brand strategy
Brand strategies reference your business vision and mission and lay out the goals and objectives for your brand. They deeply examine your competitors and your target market. They define your unique brand position – the thing you do better than everyone else. And in understanding these factors, they define your brand personality, values, and how you want people to feel about your brand.
2. Brand design
Your brand design is where you get creative and develop your visual identity. It includes the logo, colours, fonts, and other visual elements that make your brand uniquely you. Ultimately, you want your brand design to be visually appealing but also connected to your brand’s personality and vision. You want your brand, and your logo, to communicate your purpose visually before you’ve even said a word.
3. Brand execution
Once you’ve designed your brand, you can create content to promote your business and convince customers to purchase from you. A website is a must these days – consumers expect to be able to check you out on the web and it’s very hard to build trust without a digital presence. You can also use digital marketing, social media, advertising, and printed material like brochures.
4. Brand management
Now that your brand is out in the universe, it’s important to continually monitor its performance. It’s easy for things to start to drift. Different employees or agencies may use creative license and stray from the brand essence. Your logo might be used incorrectly. The needs and habits of customers can change, new competitors can launch, and you need to constantly review and evolve to stay successful.
Find out more about our brand development service
How does brand development relate to marketing?
Brand development and marketing are interrelated, but very different concepts. If you’re confused, think of brand development as shaping your brand while marketing is promoting it.
Brand development is the process of creating and strengthening your brand. On the other hand, marketing is the activities and tactics that you undertake to influence your customers to buy. Effective marketing relies on a well defined brand.
We’re a creative brand agency that can help you with both. Whatever goals you have for your business, we can help you achieve them, and brand development is often a great place to start.
Is brand development only for start ups?
Brand development is important for every business. Yes, it’s essential for start-ups. How else can you launch with a memorable, consistently delivered brand identity that resonates with customers and links with your mission? But it’s equally important to existing brands.
Maybe you’ve been in business for years and everything has been ticking along well. That’s great, but guess what? Things change. New businesses enter the market and compete for your customer’s dollar. Your branding dates. It might not represent your growing business. It might not reflect where you want to go next.
And customers are a fickle bunch – if you don’t evolve to meet their changing needs, they’ll look elsewhere. You need to work hard to stay relevant and maintain a connection with your customers. The continual process of brand development helps you do just that.
If your brand is tired or your business is expanding, let’s chat about how your brand can move with the times.
Do I need a brand development agency?
If the air-conditioning breaks down, you don’t have a tinker to see if you can fix it. You know that your customers and staff need a comfortable environment, or your business will suffer. So, you get professional support and get it sorted, fast. The same goes for branding – if it’s not working, the consequences can be huge, and you need an expert to fix it.
The brand development process is not simple. Agencies rely on having diverse teams with years of experience to develop an effective brand for you. It really isn’t a project you should tackle on your own. Chances are, you’re too close to your business to be able to work out the best way to talk about it. Maybe you can’t work out why sales are dipping. Not many people have the skills to design a beautiful brand. And perhaps you just don’t even know where to start.
Liquid Creativity is one of Australia’s best brand development consultants. We’ve been developing powerful brands for our happy customers for over 20 years. If you need a brand development agency for a new or existing business in Melbourne, we can help.
How does brand development relate to marketing?
Brand development and marketing are interrelated, but very different concepts. If you’re confused, think of brand development as shaping your brand while marketing is promoting it.
Brand development is the process of creating and strengthening your brand. On the other hand, marketing is the activities and tactics that you undertake to influence your customers to buy. Effective marketing relies on a well defined brand.
We’re a creative brand agency that can help you with both. Whatever goals you have for your business, we can help you achieve them, and brand development is often a great place to start.
Is brand development only for start ups?
Brand development is important for every business. Yes, it’s essential for start-ups. How else can you launch with a memorable, consistently delivered brand identity that resonates with customers and links with your mission? But it’s equally important to existing brands.
Maybe you’ve been in business for years and everything has been ticking along well. That’s great, but guess what? Things change. New businesses enter the market and compete for your customer’s dollar. Your branding dates. It might not represent your growing business. It might not reflect where you want to go next.
And customers are a fickle bunch – if you don’t evolve to meet their changing needs, they’ll look elsewhere. You need to work hard to stay relevant and maintain a connection with your customers. The continual process of brand development helps you do just that.
If your brand is tired or your business is expanding, let’s chat about how your brand can move with the times.
Do I need a brand development agency?
If the air-conditioning breaks down, you don’t have a tinker to see if you can fix it. You know that your customers and staff need a comfortable environment, or your business will suffer. So, you get professional support and get it sorted, fast. The same goes for branding – if it’s not working, the consequences can be huge, and you need an expert to fix it.
The brand development process is not simple. Agencies rely on having diverse teams with years of experience to develop an effective brand for you. It really isn’t a project you should tackle on your own. Chances are, you’re too close to your business to be able to work out the best way to talk about it. Maybe you can’t work out why sales are dipping. Not many people have the skills to design a beautiful brand. And perhaps you just don’t even know where to start.
Liquid Creativity is one of Australia’s best brand development consultants. We’ve been developing powerful brands for our happy customers for over 20 years. If you need a brand development agency for a new or existing business in Melbourne, we can help.
Brand design tailor-made for Melbourne businesses
Brand design for new businesses
Arli Homes – Liquid Creativity’s brand design service launched this Melbourne-based home builder
Arli Homes is a new entrant to Melbourne’s competitive volume home builder market. They needed a brand design that communicated their unique position as an affordable, architecturally designed alternative.
“We engaged with Liquid to develop our brand including logo design, website development, market research, customer profiling, style guide, values, blueprint, stationery, short and long-term marketing strategies, graphic design, all marketing collateral and more. Sue genuinely took the time to understand our needs, our business model, our vision, our product and our market. We are extremely happy with the outcome and quality of work. We see Liquid as important members of the Arli team and will continue working with them for the long term.”
Sharon Hutchings, Director
Brand design refresh for existing businesses
Vintrace – Liquid Creativity’s brand development reinvigorated an 8-year-old company.
Vintrace’s old branding didn’t effectively communicate the benefits of their winery software. Sales were down. An in-depth analysis of the business, processes, and customer needs highlighted the need for a fresh approach.
“After years in business, we knew our brand was holding us back, so we turned to Liquid to help us. Liquid came up with a new brand concept, name, and strategy to help us unify our business and end any confusion about our products. It was a big process, but Liquid’s new brand created a sense of trust and helped us frame better campaigns and clearer client presentations. The results were impressive too, with our Australian subscription revenue jumping 30% in the next year.”
Josh Abra, Director
Brand design tailor-made for Melbourne businesses
Brand design for new businesses
Arli Homes – Liquid Creativity’s brand design service launched this Melbourne-based home builder
Arli Homes is a new entrant to Melbourne’s competitive volume home builder market. They needed a brand design that communicated their unique position as an affordable, architecturally designed alternative.
“We engaged with Liquid to develop our brand including logo design, website development, market research, customer profiling, style guide, values, blueprint, stationery, short and long-term marketing strategies, graphic design, all marketing collateral and more. Sue genuinely took the time to understand our needs, our business model, our vision, our product and our market. We are extremely happy with the outcome and quality of work. We see Liquid as important members of the Arli team and will continue working with them for the long term.”
Sharon Hutchings, Director
Brand design refresh for existing businesses
Vintrace – Liquid Creativity’s brand development reinvigorated an 8-year-old company
Vintrace’s old branding didn’t effectively communicate the benefits of their winery software. Sales were down. An in-depth analysis of the business, processes, and customer needs highlighted the need for a fresh approach.
“After years in business, we knew our brand was holding us back, so we turned to Liquid to help us. Liquid came up with a new brand concept, name, and strategy to help us unify our business and end any confusion about our products. It was a big process, but Liquid’s new brand created a sense of trust and helped us frame better campaigns and clearer client presentations. The results were impressive too, with our Australian subscription revenue jumping 30% in the next year.”
Josh Abra, Director
Still have a question about brand development?
