SEO  |   POSTED ON 24.01.2018

As we discussed in a previous blog post, SEO is one of the most important things your brand website should be doing right in order to be found by new and prospective customers. It’s how your brand can get a leg-up over your competitors if your SEO strategy is done correctly. Here are some statistics to think about if you’re still considering the merits of Search Engine Optimisation.

• Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise and 42% of this group stating effectiveness is increasing significantly. (Source: MarketDive, 2016)
• 72% of consumers who did a local search visited a store within 8 kms. (Source: WordStream, 2016)
• Google has decreased the number of organic blue links displayed as the result of a search from 10 to 8.5, on average. (Source: Searchmetrics, 2016)
• High quality content and link building are the two most important signals used by Google to rank your website for search. (Source: Search Engine Watch, 2016)

• 62% of B2B marketers and 51% of B2C marketers have optimised their blogs for mobile in order to improve SEO. (Source: Social Media Examiner, 2016)
• Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 111%. (Source: Backlinko, 2016)
• Nearly 40% of people search only on a smartphone in an average day. (Source: Google, 2016)
• 75% percent of internet use will be mobile in 2017. (Source: Reuters, 2016)

• Google accounts for over 76% of all global desktop search traffic, followed by Bing at 8%, Baidu at 7.5% and Yahoo at 7%. (Source: NetMarketShare, 2016)
• Google accounts for over 94% of all mobile/tablet search traffic globally, followed by Yahoo at 3% and Bing at 1%. (Source: NetMarketShare, 2016)
• Google receives over 57,000 searches per second on any given day. (Source: Internet Live Stats, 2016)
• Voice searches have increased to 10% of all search volume according to The Internet Trends report, released in June 2016 (Source: Search Engine Land, 2016)

• Social media sites accounted for 2.8% of website visits in Q2 2016. (Source: Search Engine Watch, 2016)
• Google now handles at least 2 trillion searches per year (Source: SearchEngineLand, 2016)
• By 2019, 85% of US internet traffic will be video. (Source: Cisco, 2016)
• Long form content of over 1,000 words consistently receives more shares and links than shorter form content (Source: Moz, 2015)

If you’d like to learn more about what great SEO looks like, contact us. We’ll happily talk you through the good SEO basics that every website and brand should have.