BRAND NAMING SERVICES
Need a brilliant brand name for your business?
Our brand naming service uses strategy, smarts and skill to create brand names that help businesses shine.
BRAND NAMING SERVICES
BRAND NAMING SERVICES
Need a brilliant brand name for your business?
Our brand naming service uses strategy, smarts and skill to create brand names that help businesses shine.
What’s in a name?
Quite a lot as it turns out. Your brand or business name can be a key factor in how your audience feels about you and whether they find your product appealing.
Your company name can directly impact on the memorability of your brand, its resonance with your audience, and the success of your business.
Choosing the right brand name and product name is critical on so many levels. Branding agencies like Liquid Creativity are experts in creating brand names that tick all the right boxes.
Developing a good brand name is tricky because it needs to achieve a lot. It should try to speak to the purpose of the company, evoke emotions, be memorable, long-lasting and work for SEO.
Brand names yield a lot of power, so it’s best to call on the experts when you’re choosing yours.
What’s in a name?
Quite a lot as it turns out. Your brand or business name can be a key factor in how your audience feels about you and whether they find your product appealing.
Your company name can directly impact on the memorability of your brand, its resonance with your audience, and the success of your business.
Choosing the right brand name and product name is critical on so many levels. Branding agencies like Liquid Creativity are experts in creating brand names that tick all the right boxes.
Developing a good brand name is tricky because it needs to achieve a lot. It should try to speak to the purpose of the company, evoke emotions, be memorable, long-lasting and work for SEO.
Brand names yield a lot of power, so it’s best to call on the experts when you’re choosing yours.
Is your brand design performing?
Best case
Your business or brand name is memorable, positions you in the right part of the market and communicates what you do. This name gives an insight into your culture and is appealing to customers.
Neutral case
Your audience recognises your brand, but they don’t have strong views about what your brand has to say – or what it’s promising. It may be an acronym which doesn’t mean anything to people outside of your business or a name that the market doesn’t value or want.
Worst case
Unfortunately, your name has little meaning, or worse, is unappealing. Maybe it’s a cliché or a play on words, or a name without a connection to your market. This is a missed opportunity to connect with your audience.
How to optimise your brand name
To optimise your brand name, you need to be able to answer a lot of questions. Like, what is the purpose of your business? What are the values? What is the personality? What emotion do you want your name to evoke? If you’re a bit lost, we can help you find a clear path forward. We’d be happy to help.
Evaluate against your strategy
Your brand name must do more than just sound good, it must fit in with your brand strategy. Your aim is to find a name which helps you meet your business goals and is appealing to your market.
Test it
Can you easily understand it over the phone? Is it likely to be mispronounced or hard to spell? Does it translate across cultural and language boundaries? Is it confusing? Is the domain name available? Does it create the right emotional connection with your audience?
Brand name refresh or update
Liquid can help you rejuvenate your brand or business name. We can match it to a new brand strategy or update it when there’s a shift in the marketplace.
How to optimise your brand name
To optimise your brand name, you need to be able to answer a lot of questions. Like, what is the purpose of your business? What are the values? What is the personality? What emotion do you want your name to evoke? If you’re a bit lost, we can help you find a clear path forward. We’d be happy to help.
Evaluate against your strategy
Your brand name must do more than just sound good, it must fit in with your brand strategy. Your aim is to find a name which helps you meet your business goals and is appealing to your market.
Test it
Can you easily understand it over the phone? Is it likely to be mispronounced or hard to spell? Does it translate across cultural and language boundaries? Is it confusing? Is the domain name available? Does it create the right emotional connection with your audience?
Brand name refresh or update
Liquid can help you rejuvenate your brand or business name. We can match it to a new brand strategy or update it when there’s a shift in the marketplace.
Want to chat about your brand name?
Why do you need the right brand name?
“When people use your brand name as a verb, that is remarkable.”
Meg Whitman
A brand name can speak volumes
Ultimately, the more your name communicates to consumers about your business, the less you will have to explain it.
A good brand name gives clarity
The right name ties your vision, brand personality, brand strategy and audience together cohesively. When a brand makes sense, people are more likely to understand who you are and what you can do for them.
Build loyalty and sales
A memorable brand name that connects with your customers will keep you top of mind. This can lead to referrals and drive repeat business, which is of course great for the bottom line.
Why do you need the right brand name?
“When people use your brand name as a verb, that is remarkable.”
Meg Whitman
A brand name can speak volumes
Ultimately, the more your name communicates to consumers about your business, the less you will have to explain it.
A good brand name gives clarity
The right name ties your vision, brand personality, brand strategy and audience together cohesively. When a brand makes sense, people are more likely to understand who you are and what you can do for them.
Build loyalty and sales
A memorable brand name that connects with your customers will keep you top of mind. This can lead to referrals and drive repeat business, which is of course great for the bottom line.
Interested in our brand naming services?
What does a brand naming service do?
Brand naming services uses strategic thinking to create the best name for your business and for your products and services. It involves an in-depth process, and success requires a diverse team of experts to bring it all together. If you need a brand name for a start-up or new business, or if you are thinking of rebranding an existing business, it’s worth investing in a brand naming service upfront.
A brand naming agency will guide you through the process, then they will create a new brand you’ll be proud of, and your customers will love. At Liquid Creativity, our tried and tested brand naming service has helped dozens of Australian businesses reach new heights.
Our brand naming process
1. Analyse
First, we’ll research and analyse your business, your customers, and your competitors to see where you’re at. Brand naming agencies need to assess the ‘now’ to build a roadmap to future success. We do a thorough audit so we can understand exactly where you’re at.
2. Define
Depending on the outcome of the analysis, we might need to realign your vision, brand personality and values, and consider how your company name and tagline fits in with your brand story, brand identity, positioning, and messaging so that it connects with your desired customers.
3. Develop
Next, we’ll come up with a series of unique ideas for you to choose from. This might be a company name only or include products and services as well. We can also develop a logo, messaging, and new brand guidelines for ongoing creative consistency.
4. Implement
Lastly, we’ll help you launch your new brand name with a comprehensive marketing strategy. That might include a website, marketing assets, advertising or a launch announcement. We’ll make sure to cover every detail, so your launch is a great success.
What does a brand naming service do?
Brand naming services uses strategic thinking to create the best name for your business and for your products and services. It involves an in-depth process, and success requires a diverse team of experts to bring it all together. If you need a brand name for a start-up or new business, or if you are thinking of rebranding an existing business, it’s worth investing in a brand naming service upfront.
A brand naming agency will guide you through the process, then they will create a new brand you’ll be proud of, and your customers will love. At Liquid Creativity, our tried and tested brand naming service has helped dozens of Australian businesses reach new heights.
Our brand naming process
1. Analyse
First, we’ll research and analyse your business, your customers, and your competitors to see where you’re at. Brand naming agencies need to assess the ‘now’ to build a roadmap to future success. We do a thorough audit so we can understand exactly where you’re at.
2. Define
Depending on the outcome of the analysis, we might need to realign your vision, brand personality and values, and consider how your company name and tagline fits in with your brand story, brand identity, positioning, and messaging so that it connects with your desired customers.
3. Develop
Next, we’ll come up with a series of unique ideas for you to choose from. This might be a company name only or include products and services as well. We can also develop a logo, messaging, and new brand guidelines for ongoing creative consistency.
4. Implement
Lastly, we’ll help you launch your new brand name with a comprehensive marketing strategy. That might include a website, marketing assets, advertising or a launch announcement. We’ll make sure to cover every detail, so your launch is a great success.
Brand naming tips
Your business, company or product name is probably more important than you think. At Liquid, we always start by working out what your key message is, then sprinkling that with your brand personality, and only then does the right name become quite clear.
Questions to consider when creating a brand name
Does the name appeal to your target audience?
What they think is much more important than what you think. Or what your friends and family think, for that matter. If you’re not sure, ask them.
How does the name make your target audience feel?
Again, if you’re not sure, ask them. Names will often have an emotional connection for people, and you want to make sure it’s a good feeling, not a bad one
Is your name accidentally offensive?
Have you checked that the name doesn’t mean something offensive in other languages and cultures? It’s worth it, you don’t want to offend and changing a brand name down the track is a big job
Will your name last?
If you grow and expand, will the name still work? Ok, so you don’t have a crystal ball, but if you’ve got some expansion plans, make sure the name still works in that context.
Is anyone else using the name?
Check if it’s available as a business name, do a trademark search, and a domain name check.
Do any of your competitors have similar names?
If so, choose something else. You want to be different so you’re not directly competing for search engine traffic.
Is it easy for people to remember?
Weird spelling, long words and acronyms usually don’t stick in people’s minds, so try to stick with words that are familiar.
Brand naming tips
Your business, company or product name is probably more important than you think. At Liquid, we always start by working out what your key message is, then sprinkling that with your brand personality, and only then does the right name become quite clear.
Questions to consider when creating a brand name
Does the name appeal to your target audience?
What they think is much more important than what you think. Or what your friends and family think, for that matter. If you’re not sure, ask them.
How does the name make your target audience feel?
Again, if you’re not sure, ask them. Names will often have an emotional connection for people, and you want to make sure it’s a good feeling, not a bad one
Is your name accidentally offensive?
Have you checked that the name doesn’t mean something offensive in other languages and cultures? It’s worth it, you don’t want to offend and changing a brand name down the track is a big job
Will your name last?
If you grow and expand, will the name still work? Ok, so you don’t have a crystal ball, but if you’ve got some expansion plans, make sure the name still works in that context.
Is anyone else using the name?
Check if it’s available as a business name, do a trademark search, and a domain name check.
Do any of your competitors have similar names?
If so, choose something else. You want to be different so you’re not directly competing for search engine traffic.
Is it easy for people to remember?
Weird spelling, long words and acronyms usually don’t stick in people’s minds, so try to stick with words that are familiar.
Find out more about our naming service
Why use a brand naming service?
You might be lucky enough to have a light bulb moment where the idea for the perfect brand name just pops into your head. The more likely scenario is that you’ll agonise over it, and you’ll be plagued with doubts. A branding agency knows just what to do. They’re the experts. They’ve done it all before. If you want a great brand name, you need an experienced and skillful team on the job.
Starting a new business or refreshing an existing one? A powerful brand name is a must.
An experienced brand naming agency will make sure that your brand is tied to the very heart of your business. They’ll make sure it appeals to the customers you want to attract. They’ll make sure it’s memorable, and easy to spell, and has the best chance of ranking on Google in your unique industry niche. They’ll think about your long-term goals, and make sure it’s going to last the distance. Brand naming agencies are experts at bringing together all this complex information and summing it up in a couple of syllables. It’s part art, part science. And it takes a team of experts with diverse skills to pull it off.
Why use a brand naming service?
You might be lucky enough to have a light bulb moment where the idea for the perfect brand name just pops into your head. The more likely scenario is that you’ll agonise over it, and you’ll be plagued with doubts. A branding agency knows just what to do. They’re the experts. They’ve done it all before. If you want a great brand name, you need an experienced and skillful team on the job.
Starting a new business or refreshing an existing one? A powerful brand name is a must.
An experienced brand naming agency will make sure that your brand is tied to the very heart of your business. They’ll make sure it appeals to the customers you want to attract. They’ll make sure it’s memorable, and easy to spell, and has the best chance of ranking on Google in your unique industry niche. They’ll think about your long-term goals, and make sure it’s going to last the distance. Brand naming agencies are experts at bringing together all this complex information and summing it up in a couple of syllables. It’s part art, part science. And it takes a team of experts with diverse skills to pull it off.
Want to chat about your brand name?
Which companies have used our brand naming services?
At Liquid, we’ve helped big and small businesses in Melbourne, Sydney, and all over Australia with brand name development.
Brand names to revitalise existing businesses
Vintrace – Liquid Creativity’s rebrand reinvigorated an 8-year-old company.
After speaking to their customers, Liquid found that vinx2’s name didn’t resonate with their audiences. We created a new name and identity – vintrace – that reflected the winery management software’s true meaning and purpose.
“After years in business, we knew our brand was holding us back, so we turned to Liquid to help us. Liquid came up with a new brand concept, name, and strategy to help us unify our business and end any confusion about our products. It was a big process, but Liquid’s new brand created a sense of trust and helped us frame better campaigns and clearer client presentations. The results were impressive too, with our Australian subscription revenue jumping 30% in the next year.”
Josh Abra, Director
Brand names for new businesses and start ups
Nutfusion – An appealing name, brand and packaging set for this gourmet food product.
This new brand needed a sophisticated name to market their product’s unique homemade, natural goodness to fussy retailers and consumers. The result – ‘Nutfusion’ reflected their point of difference in the market.
“It’s been 2-3 years and we are still following the path Liquid Creativity has outlined for our brand. It’s a disciplined but simple document. It provides integrity and is the backbone of the brand. We have a great relationship with Liquid Creativity and through their branding process, we now have a wonderful brand that we’re very proud of – we’re happy we invested the time and the money. It’s paying its own way with business gaining momentum and growing.”
Kath Johnson, Director
Which companies have used our brand naming services?
At Liquid, we’ve helped big and small businesses in Melbourne, Sydney, and all over Australia with brand name development.
Brand names to revitalise existing businesses
Vintrace – Liquid Creativity’s rebrand reinvigorated an 8-year-old company.
After speaking to their customers, Liquid found that vinx2’s name didn’t resonate with their audiences. We created a new name and identity – vintrace – that reflected the winery management software’s true meaning and purpose.
“After years in business, we knew our brand was holding us back, so we turned to Liquid to help us. Liquid came up with a new brand concept, name, and strategy to help us unify our business and end any confusion about our products. It was a big process, but Liquid’s new brand created a sense of trust and helped us frame better campaigns and clearer client presentations. The results were impressive too, with our Australian subscription revenue jumping 30% in the next year.”
Joshua Abra, Director
Brand names for new businesses and start ups
Nutfusion – An appealing name, brand and packaging set for this gourmet food product.
This new brand needed a sophisticated name to market their product’s unique homemade, natural goodness to fussy retailers and consumers. The result – ‘Nutfusion’ reflected their point of difference in the market.
“It’s been 2-3 years and we are still following the path Liquid Creativity has outlined for our brand. It’s a disciplined but simple document. It provides integrity and is the backbone of the brand. We have a great relationship with Liquid Creativity and through their branding process, we now have a wonderful brand that we’re very proud of – we’re happy we invested the time and the money. It’s paying its own way with business gaining momentum and growing.”
Kath Johnson, Director
Brand naming tips from a Melbourne based brand naming agency
Brand naming tips from a Melbourne based brand naming agency
Still have a question about brand naming?
FAQs
How do you name your business?
Naming your business is a strategic process. Consider your target audience, brand positioning, industry relevance, and legal aspects. Brainstorm potential names, conduct thorough research to ensure uniqueness and availability, and test for appeal and pronunciation. Seek professional guidance if needed. This comprehensive approach will help you find a name that resonates with your brand and sets you up for long-term success.
How do I come up with a catchy business name?
To create a catchy business name, brainstorm memorable words, phrases and clever combinations. Draw inspiration from your brand’s values and offerings. Test potential names for memorability by gathering feedback from your target customers. This process ensures you choose a captivating name that effectively communicates your brand and leaves a lasting impression.
What does a naming agency do?
A naming agency specialises in crafting brand names for businesses. Their strategic and creative methods result in meaningful names that align with your brand’s identity and appeal to your target audience. They conduct thorough research and legal checks to ensure that any chosen name meets requirements and is legally viable.
What is a naming consultant?
A naming consultant provides expert guidance on business naming strategies. They consider brand techniques, market trends, legalities, and linguistics. By understanding your target audience and branding goals, they help develop meaningful brand names that resonate, support your branding strategy and make a lasting impact.
What is the concept of naming service?
Naming services create meaningful and memorable names for businesses that contribute towards success. Their purpose is to give brands compelling identities that embody their essence, values and objectives while considering market research, industry analysis and legal constraints.
What is the process of naming a business?
Naming a business typically starts with understanding your brand identity and target audience, then brainstorming and testing possible unique, available, memorable and appealing names. The process ends with legal checks or trademark registration of the chosen name as required to protect brand interests.
