Digital marketing covers strategies like online advertising, content marketing, web design, video, SEO, pay-per-click Google ads, SMS campaigns, customer emails, TV advertising, and social media campaigns.
You need to consider your social media marketing strategy as part of your overall digital strategy. For instance, you might run free trial campaigns promoted through social media and Facebook and Google advertising. Sign up might direct clients to a landing page on your website. They might need to enter their email to redeem the offer, triggering an email sequence.
The brand experience must be consistent everywhere your customers encounter it, whether that’s in your shop, or online on your website or social media.
If you need help defining your brand and creating an engaging digital marketing strategy, the creative team at Liquid Creativity brand agency can help.