Transforming an architectural home builder into a brand known for seamless, end-to-end delivery in the Australian residential market.
Destination Living is an architectural and building company who wanted to reposition their brand to accurately reflect their end-to-end process and quality delivery to a more focused audience.
Through a brand workshop and client interviews, we repositioned Destination Living to appeal to a mature audience investing in their forever home, clients with a clear vision for how their home supports their lifestyle.
We sharpened their point of difference as a single, trusted partner managing the entire journey, from brief and design (architecture, interiors, landscape) through to construction, framing their offer as delivering a complete lifestyle outcome, not just a build.
Brand strategy
Brand positioning
Rebrand
Business naming
Brand design
Brand identity
Brand development
Brand research
Brand workshop
Client interviews
Brand template
Logo design
Print design
Graphic design
Website design
Copywriting
The rebrand helped Destination to pivot towards highly specific lifestyle niches and move away from the traditional fragmented model (Architect vs. Builder) into an “under one roof” approach.
We changed the brand perception to:
Exceptional personalised service and creative delivery. We are so excited to be launching our rebrand and website that Liquid have created.
Sue has a very holistic approach and has spent lots of time with us understanding our business, our clients and where we want to get to, creating the collateral accordingly. Highly recommended !
Ready to elevate your brand? At Liquid, we blend strategy and design to drive business success. Inspired by this case study? Let’s build your unique brand today.
As a branding agency for builders Melbourne companies trust, we create identities that reflect the quality of your work and connect with the clients you want to attract.
Whether you’re repositioning an established brand or ready to take your business to the next level, we’d love to help.
Book a free 30-minute consult with our branding experts. We’ll ask all the right questions and give you practical advice on the best path forward for your business.
Our branding experts will ask all the right questions and give you practical advice on the best path forward for your business.
