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Education Brand Design Agency Melbourne

BlendED National

Building an education brand that helps disengaged young people reconnect with learning, confidence, and connection.

Challenge

After the success of BlendED Victoria, Edmund Rice Education Australia expanded their flexible learning model nationally, launching in Tasmania in 2026 and needing a brand, website, and marketing to drive early enrolments.

Solution

We moved quickly, launching a one-page site so BlendED National could take enquiries while the full brand and website were developed.

We then created a brand and positioning that speaks to families navigating school disengagement, with a website built around “pathways” to reflect each student’s journey.

Warm, natural imagery adds a sense of authenticity and fresh start, while targeted Google ads helped drive enrolments ahead of the school year.

Services provided

Brand research
Brand design
Brand development
Brand positioning
Graphic design
Web design
Marketing
Copywriting
Advertising
SEO

Outcomes

The Google campaign delivered immediate results, driving enrolments and building awareness ahead of the launch.

  • Brand campaigns in Tasmania and Queensland achieved a standout 38% CTR, showing strong demand
  • 9,100 impressions with a 5.6% CTR — well above benchmark
  • 61.4% conversion rate, driven by sharp brand–audience alignment
  • Successfully launched in Tasmania for 2026, with Queensland rolling out in Term 3

Bianca says

Liquid Creativity has been amazing to work with. They take time to listen and understand our core values and strategy without assumptions. Amazing collaboration for creation of new branding. Willingness to assist with changes, requests and tight deadlines. Always greeted with politeness, patience and professionalism.

Bianca LeBroque

Executive Assistant – Director

Develop your brand and marketing

Ready to elevate your brand? At Liquid, we blend strategy and design to drive your brand’s success. Inspired by this case study? Let’s build your unique brand today.

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Let's chat about your branding

As an education brand design agency Melbourne schools, training providers and education organisations trust, we create identities that connect with students, parents and carers.

If you’re launching a new education brand or need to reconnect with your school’s community, we’d love to help.

Explore our full range of Branding Services

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Our branding experts will ask all the right questions and give you practical advice on the best path forward for your business.