A rebrand for a not-for-profit foundation to reflect the founder’s vision and raise awareness for communities in need across southeast Victoria.
The Andrews Foundation wanted to rebrand and modernise their digital grant system to enhance community engagement and streamline operations, while honouring its history and commitment to impactful initiatives.
As a foundation supporting local communities across southeast Victoria since 1984, they came to us seeking to ensure their brand and website would help local community organisations discover them, connect with their purpose and apply for support.
We developed a new brand identity inspired by founder Ron Andrews’ background in the minerals industry. Bold, warm and purposeful, the colour palette reflects the foundation’s positive and uplifting work in the community.
We redesigned the website for better user experience and integrated an online grant system. Brand collateral, including business cards, letterheads, pull-up banners and promotional merchandise, supported the brand launch, increasing awareness for all stakeholders and encouraging applications, empowering the foundation to continue its impact.
Brand strategy
Brand positioning
Brand design
Brand identity
Brand development
Brand management
Brand research
Brand workshop
Client interviews
Brand template
Logo design
Print design
Launch materials
Website design
Copywriting
We positioned the foundation as a catalyst for positive change, focusing on the specific challenges it addresses. This approach ensures that applicants quickly understand whether their initiatives align with the foundation’s goals within the southeast region of Victoria.
We helped them:
Sue Palmer and the team at Liquid Creativity were instrumental in the rebranding of the Andrews Foundation.
Sue listened to my broad concept and was great at drawing out all the background information, nuances and sentiment to represent the Andrews Foundation as it is today and to honour our Founder, Ron Andrews and incorporate the journey from inception.
The Trustees were delighted with the new branding and new website which assists the Foundation to connect with those who we are seeking to support.
Sue very generously provided many hours of work at no cost to support us as a charitable foundation which we are very grateful for.
The new branding has been very successful in giving a new face to an organisation which has been supporting communities in need for over 40 years.
I would highly recommend Sue and her team to other organisations that are looking to create or rebrand.
Barbara Ould
Non Executive Chair and Trustee
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