Renaming Autocoach to Immerse, evolving it from a coaching product into a full-service swim-tech ecosystem designed to enhance the swimming experience.
Immerse (formerly Autocoach) initially focused on a swimming device but after developing new technology to connect multiple products, they needed a new name and brand to reflect their evolving direction in the industry.
Liquid created the name ‘Immerse’ and the brand identity to reflect the comprehensive swimming ecosystem they offer, with the core message centred around ‘Enhancing swimming experiences’.
Imagery and graphics were used to showcase the benefits of their innovative technology, emphasising an immersive experience that boosts motivation, engagement, and enjoyment for swimmers.
Brand strategy
Brand positioning
Business naming
Brand design
Brand identity
Brand development
Brand research
Brand workshop
Client interviews
Brand template
Logo design
Website design
Print design
Presentation
Copywriting
The sports technology rebrand delivered a transformation in reach, credibility and commercial impact. Here’s what changed:
I was ecstatic with the work done – really helped elevate our brand with meaningful and creative imagery and messaging. Would recommend to anyone looking for branding work.
Ready to elevate your brand? At Liquid, we blend strategy and design to drive business success. Inspired by this case study? Let’s build your unique brand today.
As specialists in sports technology branding Melbourne businesses trust us to create identities that reflect their innovation and build credibility with the audiences that matter most.
Whether you’re launching a new product ecosystem or ready to evolve an established brand, we’d love to help.
Book a free 30-minute consult with our branding experts. We’ll ask all the right questions and give you practical advice on the best path forward for your business.
Our branding experts will ask all the right questions and give you practical advice on the best path forward for your business.
