Liquid Creativity overhauled the brand architecture and repositioned this local volume builder as a premium custom architectural brand.
We created the Arli Homes brand when they launched as an affordable, architecturally designed volume builder.
They sought our rebranding services to reposition as a luxury, custom architectural builder.
We researched Arli Homes’ audience, market trends, and client needs, using workshops and interviews.
This led to repositioning Arli as a premium brand for Melbourne’s established suburbs, creating two categories: Arli Custom for bespoke designs and Arli Collections for customisable homes.
The rebrand emphasised their expertise with high-quality visuals and showcased their integrated design-build model.
Brand strategy
Brand positioning
Brand design
Brand identity
Brand development
Brand management
Marketing
Brand research
Brand workshop
Client interviews
Brand template
Logo design
Website
Copywriting
Photography
Arli is now attracting their ideal clients:
We helped them:
Working with Liquid Creativity has been an invaluable asset in creating our brand and building our business Arli Homes. We were looking for an agency to work with long term that could help bring our vision to life.
We engaged with Liquid to develop our brand including logo design, website development, market research, customer profiling, style guide, values, blueprint, stationary, short- and long-term marketing strategies, graphic design, all marketing collateral and more.
Sue genuinely took the time to understand our needs, our business model, our vision, our product and our market. She offered invaluable feedback and guidance, allowing us to draw from her team’s wealth of knowledge and experience within the industry. Her team is professional, approachable and accommodating, even with small requests outside the work scope they did not hesitate to help with.
We are extremely happy with the outcome and quality of work. We see Liquid as important members of the Arli team and will continue working with them for the long term.
Sharon Calleja
Director
As a Melbourne branding studio with deep expertise in the property and construction sector, we create brand identities that translate directly into commercial value.
Book a free 30-minute consult with our branding experts. We’ll ask all the right questions and give you practical advice on the best path forward for your business.
Our branding experts will ask all the right questions and give you practical advice on the best path forward for your business.
