A strong brand strategy relies on consistency. For every interactions and communication your business puts out there, the question needs to be asked; ‘how is this relevant to the business?’
If you are a serious company would a funny meme on your Facebook page go down well? Are you posting content for the sake of it, rather than relaying it back to your brand and what your brand means?
So, before the next content post, or customer interaction, your teams need to consider how it will affect the brand message and instead, how you can ensure consistency.