Rebranding an alternative flexible school to connect with Melbourne’s young people, driving student demand and supporting expansions to five new campuses.
As a special assistance school for 12-25 year-olds facing challenges in mainstream education, they aimed to create a unique brand identity, separate from their parent company, to better connect with students and improve community perception.
We created a vibrant, fun but also nurturing brand identity, targeting young people seeking alternatives to mainstream education.
With diverse imagery and a relatable tone, the brand emphasised support, individualised learning, and freedom, captured in the tagline, “A school for every journey.” The rebrand was implemented across the website and marketing materials to engage new students and stakeholders.
Brand strategy
Brand positioning
Business naming
Brand design
Brand identity
Brand development
Brand research
Brand workshop
Brand template
Logo design
Website
Print design
Copywriting
The education rebrand delivered outcomes that went far beyond brand awareness. Here’s what changed:
Liquid Creativity has been amazing to work with. They take time to listen and understand our core values and strategy without assumptions. Amazing collaboration for creation of new branding. Willingness to assist with changes, requests and tight deadlines. Always greeted with politeness, patience and professionalism.
Regina Lee
Executive Assistant – Director
Ready to elevate your brand? At Liquid, we blend strategy and design to drive business success. Inspired by this case study? Let’s build your unique brand today.
St Joseph’s asked us to create a sub-brand for ‘BlendED,’ offering online education with in-person wellbeing support. Retaining the vibrant style of St Joseph’s, we incorporated a sense of transformation in the brand identity. Using graphic illustrations of young people, we ensured the program felt welcoming. We launched the brand across the website, printed materials, and PR.
As specialists in education branding Melbourne schools, training providers and educational organisations trust us to create identities that connect with students, build community credibility and support real growth.
Whether you’re establishing a new brand or ready to evolve an existing one, we’d love to help.
Book a free 30-minute consult with our branding experts. We’ll ask all the right questions and give you practical advice on the best path forward for your business.
Our branding experts will ask all the right questions and give you practical advice on the best path forward for your business.
