Repositioning and rebranding a finance management company from a FIFO-focused audience to broader professional clientele.
FIFO Management’s brand and website were built to attract FIFO workers, but the business wanted to focus on busy professionals earning good incomes who felt time-poor and overwhelmed managing their finances.
The existing brand no longer reflected this audience or the client’s deeper purpose of helping people feel confident and in control of their money.
We repositioned the business with the new name, Plentifor, creating a brand that helps individuals, couples, and families feel in control of their spending and achieve their goals.
Using warm, empathetic messaging, a clear value proposition, and inspiring lifestyle imagery, the brand resonates with time-poor professionals striving to reach their aspirations. It also reflects the supportive, behaviour-focused approach at the heart of the service.
Brand strategy
Brand positioning
Rebrand
Business naming
Brand design
Brand identity
Brand development
Brand research
Brand workshop
Client interviews
Brand template
Logo design
Print design
Graphic design
Website design
Copywriting
The finance rebrand gave Plentifor a strong, strategic foundation to build on. Here’s what changed:
Working with Sue from Liquid Creativity over the past 12 months has given me a completely new foundation for my business. She took the time to really understand my story, my clients and the way my personal money management service works.
Through workshops, research and client interviews she pulled everything together into a clear brand blueprint that covers my positioning, values, ideal clients, key messages and tone of voice, something I simply couldn’t have created on my own.
Sue also created my new business name, Plentifor, and wrote the core messaging and copy for my new website. I’m happy to be moving away from my old brand and feel the new name and language reflect who I am and the impact my service has on clients much more accurately.
She was very patient with me as a solo business owner, guided me through each step, and kept things moving even when I felt overwhelmed by decisions. I now have a strong, strategic brand and website content that I can build on for years to come.
If you’re looking for someone who will dig deep, ask the right questions, and help you articulate what makes your business unique, I’d recommend talking to Sue and Liquid Creativity.
Megan Grant
Managing Director
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Our branding experts will ask all the right questions and give you practical advice on the best path forward for your business.
