Renaming and rebranding a digital solutions provider to reflect their unique approach and skills to reach new sectors
Logicly, formerly Strategic Data, felt their name and brand no longer reflected their expanded services. They sought a rebrand that communicated their unique approach, skills, and offerings to attract a more diverse client base.
To reposition Logicly as a digital solution provider, we developed a brand identity focused on their core message of solving complex information challenges.
Highlighting their work with government organisations, corporates, research institutions, and non-profits, we created a dynamic but personable brand. The new website and marketing strategy communicated their services clearly while maintaining the complexity and importance of their work.
Brand strategy
Brand positioning
Brand design
Brand identity
Brand development
Brand management
Brand research
Brand aworkshop
Client interviews
Brand template
Logo design
Print design
Launch materials
Website
Copywriting
Logicly is now attracting their ideal clients:
We helped them:
Sue has done an excellent job of understanding our business and how we want to present ourselves to our market, and has designed a new brand that captures that perfectly. Her insights and advice have also helped shape our broader marketing strategy.
Sue’s come to feel like one of the team – she’s guided us through the experience expertly but with a genuine personal touch. Thank you Sue, it has been an absolute delight to work with you!
Michelle Nicholson
Director
Ready to elevate your brand? At Liquid, we blend strategy and design to drive business success. Inspired by this case study? Let’s build your unique brand today.
As specialists in professional services branding Melbourne consultancies, advisory firms and specialist service providers trust us to create identities that reflect their expertise and resonate with the clients they want to attract.
Whether you’re repositioning an established brand or ready to evolve your offering, we’d love to help.
Book a free 30-minute consult with our branding experts. We’ll ask all the right questions and give you practical advice on the best path forward for your business.
Our branding experts will ask all the right questions and give you practical advice on the best path forward for your business.
