Renamed and rebranded VINX2 to Vintrace, growing it into a globally recognised winery management platform used by 670+ wineries globally.
Vintrace (formerly VINX2) had built their business over eight years and a new, savvy entrant into the market prompted them to look at their business name and branding.
Our analysis of the business and customer needs highlighted the importance of clearly communicating software advantages to winery staff.
Liquid developed a new identity emphasising the ease, efficiency, and superiority of the software. By shifting the focus from features to benefits, we helped Vintrace deliver a more personalised and engaging experience for their customers.
Brand strategy
Brand positioning
Rebrand
Business naming
Brand design
Brand identity
Brand development
Marketing
Brand research
Brand workshop
Client interviews
Brand template
Logo design
Website design
Copywriting
Advertising
The tech company rebrand delivered measurable commercial results from day one. Here’s what changed:
After years in business, we knew our brand was holding us back so we turned to Liquid to help us.
Liquid came up with a new brand concept, name and strategy to help us unify our business and end any confusion about our products, which was hurting us at trade shows.
It was a big process but Liquid’s new brand created a sense of trust and helped us frame better campaigns and clearer client presentations.
The results were impressive too, with our Australian subscription revenue jumping 30% in the next year. We are happy to recommend Liquid to anyone wanting a successful rebrand and a smooth transition.
Ready to elevate your brand? At Liquid, we blend strategy and design to drive business success. Inspired by this case study? Let’s build your unique brand today.
Audience segmentation
We segmented the communication for their three distinct audiences – Estate, Custom Crush, and Enterprise businesses. While there were overlapping needs, each group had unique requirements. By tailoring our approach, we were able to address the specific challenges of each audience with targeted solutions.
As specialists in tech company branding Melbourne startups, SaaS businesses and technology companies trust us to create identities that build credibility, attract the right clients and support sustainable growth.
Whether you’re responding to new competition or ready to take your brand to the next level, we’d love to help.
Book a free 30-minute consult with our branding experts. We’ll ask all the right questions and give you practical advice on the best path forward for your business.
Our branding experts will ask all the right questions and give you practical advice on the best path forward for your business.
