Rebranding a sleep diagnostic provider to attract more practitioners and grow referrals.
Home Sleep had built a growing business in the diagnostic market but was finding their in-house marketing was hindering their growth prospects.
They needed a streamlined approach to their branded communications to take their business to the next level and attract more practitioners and patients to their service.
To drive competitive advantage, Home Sleep Studies Australia required a rebranding strategy to project the true depth of its diagnostic capabilities and medical expertise.
Liquid started by refining their name to the more memorable ‘Home Sleep’ and positioning the new brand on Home Sleep’s scientific approach, expertise, fast delivery and friendly service.
Drawing on these new brand values, Liquid created a new sales brochure, training manuals and website with messaging to communicate complex information in a clear, straightforward and supportive way.
Brand strategy
Brand positioning
Rebrand
Business naming
Brand design
Brand identity
Brand development
Brand research
Brand workshop
Client interviews
Brand template
Logo design
Print design
Graphic design
Website design
Copywriting
The rebrand gave Home Sleep a platform to grow with confidence:
Thank you very much for helping us grow our business. This year has seen a strong upward trend in our key business KPIs.
For example, we have seen a 72 % increase in the number of sleep studies done this month of August compared to December last year which was our record lowest.
Much of that increase is directly due to the work you have done to fix up the business. For example, the new website, brochures and training manuals strongly reflect what we do and communicates that better with our customers and business partners. You have consistently under-promised and over-delivered on every project.
Ready to elevate your brand? At Liquid Creativity, we blend strategy and design to drive business success. Inspired by this case study? Let’s build your unique brand today.
As specialists in healthcare and medical branding, Melbourne businesses trust us to create brand identities that resonate with clinical partners, build deep credibility, and support long-term growth.
Inspired by our Sleep Diagnostic Rebrand project for Home Sleep? Let’s build a brand that connects, reassures and scales.
Book a free 30-minute consult with our branding experts. We’ll ask all the right questions and give you practical advice on the best path forward for your business.
Our branding experts will ask all the right questions and give you practical advice on the best path forward for your business.
