Evolving the brand for a medico-legal company into an forward-thinking, nationally recognised industry leader.
Lex Medicus needed a new website to showcase their high-quality reports, expert staff, and expanding network of medical specialists. The site needed to highlight their international reach and support for the medico-legal community.
Through extensive client research, we emphasised fast report delivery, a wide range of specialists, and the right expert for each medico-legal case. The brand’s messaging showcased “A world of experts and support when you need them.”
We implemented a sophisticated search function as a competitive edge, designed branded EDM templates, and supported internal communication through event and newsletter resources.
Brand strategy
Brand positioning
Brand management
Marketing
Social Media
Brand research
Brand workshop
Client interviews
Brand template
Website design
Print design
Copywriting
The healthcare rebrand positioned Lex Medicus as the go-to medico-legal resource in Australia. Here’s what changed:
We couldn’t recommend working with Sue and the Liquid Creativity team enough. They have worked hard to understand our brand and our vision to elevate it to the next level.
Throughout the process they took the time to keep strategically thinking with us on how we could further grow by being innovative and creative. Thanks again Sue, your personal approach makes you stand out from the crowd.
Ready to elevate your brand? At Liquid, we blend strategy and design to drive business success. Inspired by this case study? Let’s build your unique brand today.
As specialists in healthcare branding Melbourne medical practices, health organisations and specialist service providers trust us to create identities that build authority, support growth and resonate with the communities they serve.
Whether you’re evolving an established brand or ready to take your next step, we’d love to help.
Book a free 30-minute consult with our branding experts. We’ll ask all the right questions and give you practical advice on the best path forward for your business.
Our branding experts will ask all the right questions and give you practical advice on the best path forward for your business.
