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B2B Technology Branding Melbourne

CNG

Repositioning a 15-year-old referral-based tech company into a forward-thinking B2B brand that reflects the breadth of its services.

Challenge

CNG, a 15-year-old company grown through referrals and tenders, lacked a brand that reflected innovation. The general manager wanted to showcase their market positioning, expertise, services, and innovation.

Solution

After extensive interviews and research, we discovered that existing clients were unaware of CNG’s full range of services.

We developed a cohesive brand using the tagline “Forward Thinking,” focusing on educating both existing and potential clients about services tailored to the needs of different industries, showcasing CNG’s innovation and expertise.

Services provided

Brand strategy
Brand positioning
Brand design
Brand identity
Brand development
Client interviews
Brand template
Logo design
Print design
Website design
Copywriting

CNG Systems brand logo and messaging — B2B technology branding Melbourne

Outcomes

  • Repositioned the company from a traditional, referral-based consultancy to a forward-thinking, innovation-driven firm
  • Recognised for their specialised knowledge setting them apart from more generalist firms
  • A wider knowledge from existing clients of their full range of services
  • Enhanced digital presence driving better visibility and lead generation
  • Unified internal culture

Peter says

On joining CNG systems I identified that the company was not marketing to it’s full potential. Hence, I brought in Liquid creativity to help us formulate our branding strategy. They were very professional and created an end to end solution for us.

They started by connecting with our current clients finding out our strengths and weakness which helped us to focus our attention on what our customers valued. Then they progressed with formulating a completely new branding recipe to attract the types of customers we needed. We have finished up with a branding concept that is more in line with the perception we want to portray in the market, followed up with new logos, business cards and most importantly, a completely new digital media suite.

I am very pleased with the result which can be viewed at cng.com.au and would recommend them for other businesses looking for a very professional, in step brand agency.

Peter Scarlata

Director

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Our branding experts will ask all the right questions and give you practical advice on the best path forward for your business.