Brand strategy and development for a specialised wholesale builder within the Arli Group suite of brands.
Following our successful Arli Homes construction company rebrand, Arli Group launched a specialised wholesale arm, Nido Homes.
Operating exclusively in the B2B market, the company needed a distinct brand identity and strategic positioning to appeal to channel partners as a high-value wholesale solution for their end clients.
We helped to develop the business name ‘Nido Homes’ and created a clear brand architecture to position them as a reliable wholesale turnkey partner within the Arli Group suite of brands.
Our scope included the development of the brand’s visual identity assets, brand guidelines and a custom website. We strategically positioned their turn-key solution, fixed-price assurance and 24-week timeline to minimise risk and create a strong value proposition.
Business naming
Brand positioning
Brand design
Brand identity
Brand development
Brand architecture
Logo design
Brand style guide
Website design
Copywriting
The rebrand is helping Nido Homes reach and convert channel partners by:
We’ve been working with Liquid Creativity since launching Arli Homes in 2019, and they’ve played a huge role in shaping who we are as a brand today.
From day one, they’ve supported us across brand strategy, identity, website, SEO and marketing. More than that, they genuinely understand our brand and know it inside-out. There’s a level of care and consistency in everything they produce that’s hard to find.
As we’ve grown, they’ve also helped bring our sister brands, Lumi by Arli Homes and Nido Homes, to life. Each has its own identity, while still feeling connected to the broader vision.
They’re not a set and forget agency – they’re constantly reviewing, refining and evolving our brand alongside us to make sure it stays relevant in a changing market.
We see them as an extension of our team, and their partnership has been incredibly valuable!
As a Melbourne branding studio with deep expertise in the property and construction sector, we create brand identities that establish immediate market authority.
Inspired by our construction company brand architecture project for Nido Homes? Whether you need to structure a complex brand hierarchy or launch a new custom website to attract joint-venture partners, our 30-year strategy-first approach is designed to drive tangible commercial growth.
Book a free 30-minute consult with our branding experts. We’ll ask all the right questions and give you practical advice on the best path forward for your business.
Our branding experts will ask all the right questions and give you practical advice on the best path forward for your business.
