A successful business rebrand is much more than a slick logo, website or a social media strategy. In fact, you can invest millions into a brand and still miss the mark completely—if you don’t start with the fundamental goal of creating a brand that speaks to your customer. Here are 5 tips to help you on your way:
1. Be real to connect with your customers
Go back to the start and remember who you are and what you’re passionate about. What drives your business? What is your business mission, values and purpose beyond making a profit? The best way to be seen as authentic is to be authentic.
2. Build relationships
Move away from the ‘hard sell’ and think more about the ‘unique selling proposition’ around your brand. People don’t just buy products – they buy aspiration and experience. Customers don’t engage with a business, they choose to be in a relationship with your brand. In rebranding your business, talk about your unique qualities and how you add value to your customers’ lives, and make them feel special.
3. Craft a story
Deliver an authentic and consistent story that provides true connection and inspiration for customers. Often businesses struggle to understand their own story and/or how it can be communicated to potential customers, but compelling words and emotive imagery together, can in fact, create an engaging, exciting, interesting story of your business, services and products.
4. Create a human quality
Online marketing and social media platforms allow customers in today’s market to quickly and easily see the ‘real’ you. If customers come across your brand and they don’t like what they see, if they don’t feel respected or valued by your business, or think that you aren’t being authentic, you lose their trust and their business forever.
5. Be consistent
Giving mixed messages can easily lead to mistrust and suspicion. Act the same way online as you do in person and be consistent across digital platforms. While it is important to always customise your approach to each platform, your core message, style and identity should remain the same.
The best business rebrands aren’t just about superficial tweaks. The process should comprehensively look at all aspects of your business in order to further improve the customer’s connection and experience with you. Create a strong narrative, communicate in a human and authentic way and stay true to who you are and the values of your business. This will create a great rebrand and a strong business for the future.
When it comes to branding, change can be a difficult thing to master. How do you know when to rebrand? Here are just some of the indicators when a rebranding strategy may be precisely what your business needs.
https://liquidcreativity.com.au/wp-content/uploads/2020/10/signs_that_mark_the_time_to_rebrand-1.png9821816Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-10-26 18:22:112020-10-27 12:52:32Is it the right time to rebrand? | The signs to look for
It's easier to build a successful business when you have a clear brand essence to start with. Learn how to find your brand essence and use it to inform your business and marketing decisions.
https://liquidcreativity.com.au/wp-content/uploads/2020/10/Brand_essence.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-10-19 12:02:422020-10-20 12:06:29Capturing your brand’s essence and how it will help your business succeed
Learn how to create a successful marketing strategy that focuses on growth to help you to reach your demographic and create a higher profit.
https://liquidcreativity.com.au/wp-content/uploads/2020/10/Supercharge_your_business.png9821816Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-10-08 11:10:242020-10-20 12:09:3710 Marketing strategies to supercharge your business growth
Without strong brand guidelines, businesses can suffer or not even get off the ground. A set of guidelines will set your brand up for success. Here’s everything you need to know about creating and setting up your own.
https://liquidcreativity.com.au/wp-content/uploads/2020/09/Brand_guidelines_develop_your_own_style.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-09-15 12:33:322020-10-20 11:41:13Everything you need to know about brand guidelines | Advice from a professional
A well-built and managed brand is a significant asset for any business. Here are a few easy ways to measure how aligned your brand is to you.
https://liquidcreativity.com.au/wp-content/uploads/2020/08/Build_a_great_brand-02b.png481881Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-08-20 15:44:382020-10-20 11:34:37How to build a great brand that’s aligned with your business
Branding is the actions you take to create that brand like your logo, website, and advertising campaign. Here are a few reasons why branding is vital.
https://liquidcreativity.com.au/wp-content/uploads/2020/09/What_is_branding_in_business.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-08-19 14:02:042020-10-20 11:32:16What is branding and why is it important to your business?