Posts

Brand Storytelling; the critical content for brands

Brand Storytelling; the critical content for brands

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Did you know that each and every day around 2.5 billion pieces of content are shared? That’s a lot of competition so...

Storytelling for Start-ups

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Just like the blurb of a book the communications from a start-up need to draw people in from the very beginning – hook them, if you like.

Brand Storytelling: Words and Design – a match made in Heaven

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Despite the importance of a captivating design, it’s the stories that your content tells that makes people decide whether...

Smutek becomes Ketums – a new brand for a new world

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On a leafy street in Paris in 1925 Joseph Smutek opened the doors of his shop where he crafted raincoats that became...