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Taking the hint: When you should rebrand
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When it comes to branding, change can be a difficult thing to master. How do you know when to rebrand? Here are just some of the indicators when a rebranding strategy may be precisely what your business needs.
Brand Storytelling: Critical Content for Brands
Did you know that each and every day around 2.5 billion pieces of content are shared? That’s a lot of competition so...
Storytelling for Start-ups
Just like the blurb of a book the communications from a start-up need to draw people in from the very beginning – hook them, if you like.
Brand Storytelling: Words and Design – a match made in Heaven
Despite the importance of a captivating design, it’s the stories that your content tells that makes people decide whether...
Smutek Becomes Ketums, a New Brand for a New World
On a leafy street in Paris in 1925 Joseph Smutek opened the doors of his shop where he crafted raincoats that became...