Posts

Defining your brand personality

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Defining your brand and its personality can be tricky but the best way to approach it is to not overthink the process.

Spreading the word based on product creativity

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To communicate the brand message "Dare to be tender", Milka changed the entire manufacturing process, in a brilliant...

Blue Goose new packaging is naturally good

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One great aspect of the new identity and packaging design is of course Ben Kwok's beautiful highly detailed and rendered animal illustrations.

A rebrand that increased visitors and product sales

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The Auckland Art Gallery Toi o Tamaki is the leading public gallery in Auckland with the most expansive collection...

How Adidas aims for success through branding

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As Adidas tells us through their brand marketing around renowned athletes and ordinary people that rise above their challenges every day, 'impossible is nothing'.

Newly rich in strong demand for luxury brands

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Luxury brands had record sales in 2007, but the prediction for 2011 is for sales to outperform this record.