Posts

Ways to Increase Total Watch Time

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The ability of videos to enhance your brand message cannot be under-valued. Video allows you to connect with your audience...

The basics of Logo Design to begin your branding journey

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While just one aspect of your brand, your logo is often the first impression potential clients have of your business...

Cornetto rebrand to target a younger audience

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Cornetto ice cream has recently rebranded to appeal to a more youthful audience aged 14-25.

Liquid is a finalist at the Mobile/App Design Awards

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Liquid's branding and design for Bunchrides, an emerging startup, is now a finalist at the Australian Mobile & App...

An innovative app to increase sales

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With a mission to increase their morning breakfast sales, the South Korean branch of Dunkin' Donuts released an innovative app to solve their sales depression.

Liquid's branding and design work shortlisted for awards

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Liquid's branding and design for Bunchrides, an emerging startup, has been shortlisted for the Bike Design Awards 2014...

Free beer is a win-win marketing strategy

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Amstel set the Amstel Pause in Bulgaria, a win-win marketing strategy that rewarded consumers with a free beer, if they managed to do nothing for 3 minutes.

Google and KitKat brand strategy

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Google and KitKat developed the Android KitKat 4.4 brand strategy together, which included more than 50 million KitKat bars being specially branded.

A rebranding process to fight the Amazonians

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Bookworld, owned by Pearson Australia Group, is an online book, music, and video retailer with over half a million existing customers and a focus...

Flying high on customer satisfaction

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Air New Zealand, the preferred airline of Middle-earth, developed a new brand identity to enhance their brand alignment, competitive advantage and customer satisfaction.

The Smart Phone Line was a smart move

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Seeing Apple fans lining up to buy a new product is business as usual and it was also the inspiration for a... Samsung marketing campaign!

Promotional piece using old school design techniques

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This promotional piece is an educational tool on letterpress printing but also raises the profile of the Glasgow Press...