Cornetto ice cream has recently rebranded to appeal to a more youthful audience aged 14-25. After analysing other popular brands of treats, Cornetto noticed the strong use of typography.
Wanting to ‘own the cone’, the new logotype resembles the shape of the cone with the capital C at the top, narrowing down to the O at the tip. Not only is the new logotype easy to recognise, it also incorporates the Unilever heart into the C.
Each of the flavours have been assigned a colour for easy identification, blue for vanilla, red for strawberry, green for mint and brown for chocolate. With the stronger and more energetic branding, they now stand out in the freezer cabinets.
The Cornetto rebrand was also carried across to their premium Enigma range which has a different look and feel to the classics. Enigma cones have clear plastic lids that reveal the enticing ice cream inside with chocolate swirls.
Along with the rebrand Cornetto adopted a new tag line “Enjoy the ride, love the ending” and launched the Cupidity campaign, featuring four short romantic films targeting their young audience around the world. The films explore different experiences of the teenage romance journey, showing the younger generation that anything is possible in love and encouraging them to “enjoy the ride, love the ending”.
A well-built and managed brand is a significant asset for any business. Here are a few easy ways to measure how aligned your brand is to you.
https://liquidcreativity.com.au/wp-content/uploads/2020/08/Build_a_great_brand-02b.png481881Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-08-20 15:44:382021-09-30 17:03:23How to build a great brand that’s aligned with your business
Branding is the actions you take to create that brand like your logo, website, and advertising campaign. Here are a few reasons why branding is vital.
https://liquidcreativity.com.au/wp-content/uploads/2020/09/What_is_branding_in_business.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-08-19 14:02:042021-11-04 09:08:58What is branding and why is it important to your business?
Every business big or small could benefit from a consistent brand. Make sure to follow our tips to keep your brand aligned with who you are.
https://liquidcreativity.com.au/wp-content/uploads/2020/08/Improving_brand_Consistency-scaled.jpg13842560Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-08-02 12:31:232021-10-25 12:25:48What is Brand Consistency & Why Every Business Should Care – Liquid Creativity
Profiling is an essential aspect of building a brand with an appealing personality. So how can you build a brand profile that customers will love?
https://liquidcreativity.com.au/wp-content/uploads/2020/01/Profiling-brand-personality-1.png482882Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-02-26 10:08:172021-10-24 21:51:48Brand Profiling: Building a Consistent Brand With a Compelling Personality
Your branding should be one of the strengths of your business, however it needs to actively managed to be effective. Here's our guide to successful brand management.
https://liquidcreativity.com.au/wp-content/uploads/2020/01/Project-your-brand-management.png482882Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-02-11 09:21:132021-10-24 22:13:19Brand Management: Process and Responsibilities
If you're finding that your business has become tired or is not performing in the way you want, consider doing a brand audit to check the state of your branding.
https://liquidcreativity.com.au/wp-content/uploads/2019/11/Brand-audit-does-your-business-need-a-brand-refresh.png481881Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-11-25 10:53:072021-10-22 20:09:33Brand Audit: Does Your Business Need a Brand Refresh?