ADVERTISING   |   POSTED ON 18.08.2014

Nivea shines with solar energy advertising

Nivea put out a solar energy advertising campaign in the Brazilian magazine Veja Rio and decked it out with solar panels and a USB charging port so that consumers could plug their phone into. Nivea suggests that adding this new functionality to a traditional advertisement could be a smart way to mix things up. Ironically the skin care brand states “Now you only leave the beach when the sun leaves too”. So you better have a lot of sunscreen…

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