NSW transport is now a unified brand

Sydney’s public transport – trains, buses, ferries and light rails – have come together under one unified brand.
Summarise using AI

Table of Contents

The new logo, called “The Hop”, depicts a bouncy ball featuring a couple of colourful linking arches and replaces more than a dozen of NSW transport logos. The format is replicated for Sydney’s trains, buses, ferries, light rail and NSW Trainlink with different colours being assigned to each mode of transport.

With the logo being progressively rolled out across the various modes of transport, new uniforms for the front line CityRail staff were also introduced – they are now grey and white with orange trims.

It has been noted though that The Hop strikingly resembles Tennis Australia brand.

nsw_transports_01

nsw_transports_02

nsw_transports_03

nsw_transports_04

nsw_transports_05

Share

Interested in learning more?

Related posts

Branding
Rebranding vs. Brand Refresh: What’s the difference and why it matters
Branding
How to conduct a successful Brand Audit for your business
Book a free 30-minute consult

Our branding experts will ask all the right questions and give you practical advice on the best path forward for your business.