There’s so much more to branding in today’s market than even just a generation ago. Gone are the days when a logo outside your place of business, a logo on your letterhead and on your business cards is all you need. And this is where branding has become all the more critical but all the more exciting too.
In the past, only large, often multinational, companies with internal marketing departments or extremely large budgets to engage external branding specialists could afford to implement branding strategies that stretched beyond the above mentioned logos and into other, wider reaching mediums.
Today, spreading your branding further is possible, affordable but also increasingly necessary. With the emergence of the Internet, social media, and online advertising, branding extension has become readily available to more businesses, including your competitors. This is why you must take your branding seriously, even if you are just starting out.
Extending your branding to websites, social media platforms, digital marketing, online advertising and the like means there is an increased obligation on your brand to do its job – to inform, entertain, inspire, educate, engage, connect, convert – and it can get a head start on this with a strategy focused on just one word – consistency.
Your brand is all designed and created around the story of you, your business, your ethos, culture, products, services, what you stand for and where you want to be. Therefore, it is paramount that this story your brand is telling is one and the same – across any and all media. Promotional material, business cards, website logos – everything must be consistent.
Why is branding consistency so important?
Recognition! While the worldwide recognition of Coke Cola, McDonalds or Facebook may be beyond the realms of your business, recognition with your industry, area of expertise, audience and/or geographic location is possible with a branding strategy that is consistent, relevant and engaging.
Over time, as your audience and target market are exposed to the consistent brand offering through various mediums, the recognition (and the trust) will grow and, in turn, spread as your brand ambassadors continue to promote your brand on your behalf. The consistency of the branding will help people to find you, define you and understand the products and service you provide. Your brand will come to stand for your business and its level of products, services and even customer service with words.
Aesop is a great example of creating consistency of message and design to build a sophisticated and timeless brand.
Whether you have been in business for a while or are just starting out, local brand agency Liquid Creativity can help you to create and implement a branding strategy that best represents you, in a consistent manner.
When it comes to branding, change can be a difficult thing to master. How do you know when to rebrand? Here are just some of the indicators when a rebranding strategy may be precisely what your business needs.
https://liquidcreativity.com.au/wp-content/uploads/2020/10/signs_that_mark_the_time_to_rebrand-1.png9821816Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-10-26 18:22:112020-11-03 03:34:00Is it the right time to rebrand? | The signs to look for
It's easier to build a successful business when you have a clear brand essence to start with. Learn how to find your brand essence and use it to inform your business and marketing decisions.
https://liquidcreativity.com.au/wp-content/uploads/2020/10/Brand_essence.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-10-19 12:02:422020-10-20 12:06:29Capturing your brand’s essence and how it will help your business succeed
Learn how to create a successful marketing strategy that focuses on growth to help you to reach your demographic and create a higher profit.
https://liquidcreativity.com.au/wp-content/uploads/2020/10/Supercharge_your_business.png9821816Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-10-08 11:10:242020-10-20 12:09:3710 Marketing strategies to supercharge your business growth
Without strong brand guidelines, businesses can suffer or not even get off the ground. A set of guidelines will set your brand up for success. Here’s everything you need to know about creating and setting up your own.
https://liquidcreativity.com.au/wp-content/uploads/2020/09/Brand_guidelines_develop_your_own_style.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-09-15 12:33:322020-10-20 11:41:13Everything you need to know about brand guidelines | Advice from a professional
A well-built and managed brand is a significant asset for any business. Here are a few easy ways to measure how aligned your brand is to you.
https://liquidcreativity.com.au/wp-content/uploads/2020/08/Build_a_great_brand-02b.png481881Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-08-20 15:44:382020-10-20 11:34:37How to build a great brand that’s aligned with your business
Branding is the actions you take to create that brand like your logo, website, and advertising campaign. Here are a few reasons why branding is vital.
https://liquidcreativity.com.au/wp-content/uploads/2020/09/What_is_branding_in_business.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-08-19 14:02:042020-10-20 11:32:16What is branding and why is it important to your business?