Posts

Redefining CSIA

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The Customer Service Institute of Australia (CSIA) was established in 1997 as Australia’s peak customer service body to provide education...

Creating a brand guide for start-ups

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Creating a brand guide as a start-up can seem daunting but it doesn’t have to be – it’s all just a matter of answering the right questions...

The Nutfusion Journey to finding their brand

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Sometimes a journey begins in the most inconspicuous of places. About 3 years ago Liquid Creativity came across a premium food producer...

Understanding your brand and the marketplace

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Renault recently launched a new advertising campaign for the Clio that focused on the tagline ‘Renault Clio. It says you.’

Branding for different Generations

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Each different generation has a specific culture that goes far beyond mere demographics.

The Importance of Branding for Start-Ups

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You’ve had a fantastic idea, you’ve taken the plunge into starting your own business, you may even have your business plan all in order...

Mobile responsiveness - fitting a round peg in the square hole

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If you are at the beginning of establishing your brand or are ready for a rebrand then mobile responsiveness is...

Offering a consistent approach to branding

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There’s so much more to branding in today’s market than even just a generation ago. Gone are the days when a logo outside your place of business...