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Redefining CSIA
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The Customer Service Institute of Australia (CSIA) was established in 1997 as Australia’s peak customer service body to provide education...
Creating a brand guide for start-ups
Creating a brand guide as a start-up can seem daunting but it doesn’t have to be – it’s all just a matter of answering the right questions...
The Nutfusion Journey to Finding their Brand
Sometimes a journey begins in the most inconspicuous of places. About 3 years ago Liquid Creativity came across a premium food producer...
Understanding your Brand and the Marketplace
Renault recently launched a new advertising campaign for the Clio that focused on the tagline ‘Renault Clio. It says you.’
Branding for Different Generations
Each different generation has a specific culture that goes far beyond mere demographics.
The Importance of Branding for Start-Ups
You’ve had a fantastic idea, you’ve taken the plunge into starting your own business, you may even have your business plan all in order...
Mobile responsiveness – fitting a round peg in the square hole
If you are at the beginning of establishing your brand or are ready for a rebrand then mobile responsiveness is...
Offering a Consistent Approach to Branding
There’s so much more to branding in today’s market than even just a generation ago. Gone are the days when a logo outside your place of business...