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pulse brand identiy mmg branding blog

Pulse: Creating a brand for a new digital platform

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When MMG approached us about creating a brand for their new communications platform, we wanted to make sure that the brand endures. This is the story of how Liquid created the Pulse brand.
how to choose business name

How to choose a business name

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The name of your business has a tremendous impact on how customers and investors view you, and in today’s small world – it’s a global decision.

Ways to Increase Total Watch Time

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The ability of videos to enhance your brand message cannot be under-valued. Video allows you to connect with your audience...

The Art of Emotional Persuasion

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When you appeal to the emotion you are creating a connection which, in turn, makes the target audience more open to your call to action, more receptive.

The brand of no branding: Muji

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In 1980 ‘a Japanese brand that claims to be no-brand’ was born as a counter point to a society trend of consumer excess that grew within Japan throughout the 1970s.

Colour and Your Brand

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While you probably understand the importance of colour and your logo – that’s just one part of your visual branding. Important – yes! But it shouldn’t stop there.

Storytelling for Start-ups

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Just like the blurb of a book the communications from a start-up need to draw people in from the very beginning – hook them, if you like.

Creating a brand guide for start-ups

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Creating a brand guide as a start-up can seem daunting but it doesn’t have to be – it’s all just a matter of answering the right questions...

The Nutfusion Journey to finding their brand

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Sometimes a journey begins in the most inconspicuous of places. About 3 years ago Liquid Creativity came across a premium food producer...

Branding just got personal

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Today’s consumers are much more savvy than those that have come before. They know what they want, they know where to find...

The birth of the iconic Apple logo

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Why has the logo been so successful and still stands the test of time? Well it all comes down to the fact that it ticks off all the basics of logo design.

Brand Storytelling: Words and Design – a match made in Heaven

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Despite the importance of a captivating design, it’s the stories that your content tells that makes people decide whether...