Posts

Understanding your brand and the marketplace

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Renault recently launched a new advertising campaign for the Clio that focused on the tagline ‘Renault Clio. It says you.’

Branding for different Generations

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Each different generation has a specific culture that goes far beyond mere demographics.

Cornetto rebrand to target a younger audience

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Cornetto ice cream has recently rebranded to appeal to a more youthful audience aged 14-25.

This Dove ad is a real beauty

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Dove Real Beauty Sketches was a great ad born from market research suggesting that only 4% of women described themselves as beautiful.

Seen that funny campaign by Kmart?

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After 6 years of declining sales and more than 80 stores shutting down in 2012, Kmart (US) decided to fight back with a viral and well-played funny campaign.

The Smart Phone Line was a smart move

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Seeing Apple fans lining up to buy a new product is business as usual and it was also the inspiration for a... Samsung marketing campaign!

Is it veni, vidi, vici for vine videos?

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Airbnb created a short promotional film but using a different medium. It was made entirely out of vine videos called Hollywood and Vines.
Dumb ways to die is such a smart way to communicate

Dumb ways to die is such a smart way to communicate

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Dumb Ways to Die is a public service announcement for the Metro in the form of a 3 minute catchy song and animation...

Understanding and appealing to the way customers think

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In recent months Volvo launched a new ad campaign in the US for the XC60. Volvo did extensive research using a different...

A rebrand that increased visitors and product sales

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The Auckland Art Gallery Toi o Tamaki is the leading public gallery in Auckland with the most expansive collection...

How we are now appealing to savvier audiences

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Audiences are much more savvy these days and will research products thoroughly to find something that meets their needs.

A brand message that could make it or break it

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Electrolux, which is a Swedish white goods company, once used a catchy tagline "Nothing sucks like an Electrolux".