ADVERTISING | POSTED ON 23.11.2012

A Brand Message that Could Make it or Break It

Electrolux, which is a Swedish white goods company, once used a catchy tagline “Nothing sucks like an Electrolux”. It obviously had a good effect in promoting their vacuum cleaner across Europe but when they used the same advertisement in the US, the meaning of ‘sucks’ was misinterpreted. When a company talks about their brand, they must be very careful and consider the market they are communicating to, especially if they are reaching out to countries with different cultures.

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February 7, 2018

Lynx as a brand has had a dramatic change of their brand positioning in the last decade, we examine the evolution of the Lynx brand and how they've found the right positioning strategy that hits the right notes.

Nivea’s Solar Energy Advertising

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August 18, 2014

Nivea put out a solar energy advertising campaign in a Brazilian magazine and decked it out with solar panels and a USB charging port so that consumers could plug their phone into.

This Dove ad is a real beauty

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July 30, 2014

Dove Real Beauty Sketches was a great ad born from market research suggesting that only 4% of women described themselves as beautiful.

How’s That for a Funny Campaign?

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July 18, 2014

After 6 years of declining sales and more than 80 stores shutting down in 2012, Kmart (US) decided to fight back with a viral and well-played funny campaign.