Posts

Leveraging Emotive Branding – Part 1

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We all know by now that tapping into emotions is a great way to connect with audiences but the power of emotive branding cannot be underestimated.

The basics of Logo Design to begin your branding journey

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While just one aspect of your brand, your logo is often the first impression potential clients have of your business...

A clean packaging design to conquer US market

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English ice cream brand Mova received a refreshing identity and a clean packaging design, as it was about to be introduced to...

Idlewild's new brand concept is a time travel

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Beck approached the owner of Idlewild Books, David Del Vecchio, who immediately fell in love with the new brand concept and design and decided to adopt it.

An innovative app to increase sales

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With a mission to increase their morning breakfast sales, the South Korean branch of Dunkin' Donuts released an innovative app to solve their sales depression.

Happiness can double when you share

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This is a clever initiative that goes to show how very efficient marketing strategies and amazing advertising concepts always come from simple ideas.

This Dove ad is a real beauty

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Dove Real Beauty Sketches was a great ad born from market research suggesting that only 4% of women described themselves as beautiful.

Eyescream made from creative solutions

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Barcelona's Eyescream and friends came up with some creative solutions to simplify the traditional Taiwanese ice cream and improve the consumer experience.

Spreading the word based on product creativity

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To communicate the brand message "Dare to be tender", Milka changed the entire manufacturing process, in a brilliant...

Seen that funny campaign by Kmart?

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After 6 years of declining sales and more than 80 stores shutting down in 2012, Kmart (US) decided to fight back with a viral and well-played funny campaign.

We all want to live on IBM Smarter Cities

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IBM's "People for Smarter Cities" project uses a different approach to the standard big signs and billboard advertisements.

Is it veni, vidi, vici for vine videos?

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Airbnb created a short promotional film but using a different medium. It was made entirely out of vine videos called Hollywood and Vines.